Organic search results for dentistry

Turning Review Readers into Review Writers

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As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them.  This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor.  This is where you and your staff come in.

A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients, but it also aids in your dental search engine marketing. Online patient reviews are an important component in how your website, review listing or local listing ranks in comparison to your competitors. Or course, this is only one component of dental search engine marketing, but it does carry some significant weight.

You should always let your patients know how much you would appreciate a review.  Use incentives to thank them for being a loyal client and for sharing the experience they’ve had at your practice with the rest of the world.  Post signs and literature that prompt your happy patients to ask you or your staff for more information about leaving reviews on sites like Google, Yelp, and Facebook. Make sure to ask your marketing company for the most effective signage, they likely already have something created. Or give us a call at Dental Game Plan and we would be glad to steer you in the right direction.

The main thing you can do to get the word out about leaving reviews is to make sure you or your staff mention it to every patient that comes through your door. For Dental Game Plan clients – all you need to do is get their email address and we’ll do the rest.  You may be surprised how many of your patients are more than happy to leave a positive patient review for the great service they received at your office if asked to do so.

How To Truly Connect With Patients on Social Media

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In this day and age, social media is a critical part of your marketing!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites?

It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before and after pictures. They might even like to read a short blog post including dental education. But if we are honest with ourselves, most people don’t scroll through their news feed hoping to learn about the root canal process. Would you? (Dentist, don’t answer that Ha Ha).

Visual content is CRITICAL. Here is something that time and research has proven your audience does want to see: Real time pictures of real people! They want to see the latest training you received or when your dental assistant gets engaged. They would love to see the charitable event you attend every year in March. Let them celebrate with you by posting pictures of an office staff member’s birthday celebration or dressing up for Halloween!

Equally as important, they want to see your patients! Share a celebratory photo of a patient whose braces you just removed after 2 1/2 years or a patient’s new smile after implant treatment! Share the humor in a patience numb mouth after prep work for a crown.

Getting pictures of your patients can be challenging, but don’t worry, we have you covered!! Try using posters! Posters with bright colors and fun captions are a wonderful ice breaker, allowing your patients to get involved and even allowing it to be FUN! Something like “My dentist rocks” or “My lips are numb”. How could anyone turn it down? Display these funny, light-hearted placards  in your operatories and around your office and get the conversation started.

Showing potential new patients that you offer a fun filled, yet also professional dental practice is critical. There is no better way to do this than showing off happy patient photos with you and your office staff! Allow people to become connected with you on a personal level! Good luck and happy picture taking!

Quick tip videos are great for social media

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When was the last time you sat down and actually watched a video that was over 3 minutes long, while browsing through the Internet? Recent studies have shown that our attention spans are getting shorter and shorter, which means that the consumer now demands useful information upfront while visiting a new website, as this article published by The Guardian states.

As soon as your patients visit your Facebook page, they’ll want to either be entertained or informed. Information, however, always needs to be backed up by a knowledgeable source. The words by themselves are ineffective if the audience won’t take them as true.

That’s why it’s so important to have videos in which you, the doctor, give quick tips to your patients on how to obtain great oral health, or how to avoid falling into traps that will make their mouths less clean. When we see a doctor on the screen giving us advice or telling us what’s important for our health, we’ll inevitably take that in and, in most cases, apply it to our routines. After all, we all want to live a long and healthy life.

You may think that, because you don’t have that Hollywood fancy equipment to record your videos, you shouldn’t even bother making them. Well, don’t forget that our phones and tablets are now able to record video footage in full HD resolution; there was even a film at the 2015 Sundance Film Festival that was completely recorded in an iPhone 5S.

So, if filmmakers out there are making full feature-length films on phones, you should be able to record short 30 to 90-second long videos with the equipment you have in hand. Just take out your phone or tablet and talk to your patients directly, give them tips, tell them what’s important for their oral health maintenance and let them know why you are the best and most knowledgeable dentist out there.

7 Reasons Our Marketing Formula Works

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There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper.

Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions?

Well we have our own formula that has been tested and is proven to work in dentistry, and based on your goals we can implement one or all of these techniques to generate as many patients as you need:

  1. PPC – paid marketing on major search engines to get people who are actively searching for a service you provide
  2. Social Media Marketing to connect with existing patients and reach out to friends, family members and business targets
  3. Organic search results are listings of your website on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements.
  4. Email marketing where we reach out to new move ins in your market place and those who are looking for medical services
  5. Patient Referrals which we all know is the best source of new patients and can really multiply your practice success
  6. Patient reactivation for those who haven’t been to your practice for over a year, getting them back in and back on track
  7. Direct mail for those campaigns that need a massive branding and direct response push

 

You can get many of these services in  our 5 free patient program.  You need to act fast because your market will not last, so request an appointment today and let’s talk about how we can build your practice and get you started with this incredible opportunity.

How Much Does An Empty Dental Chair Cost?

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We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year.

Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is.

Today you see his whole family, relatives that live in the area and a bunch of his colleagues, and now these other patients are sending you their friends and family members as well, and this cycle goes on and on. You may or may not have a story just like this one but you can definitely relate to what we’re talking about. The more patients you bring in, the more opportunities you have to tell this story. Why wait? Let’s get you 5 free patients today, just verify your business and let’s get started!

Omnipresence: Be Everywhere

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We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale.

The big guys are always everywhere… Walmart, Target, Amazon, Google, Ebay, Microsoft.  We can create a similar presence for you, in your market, by placing you in the path of your consumer until the decision is clear and you become the obvious choice.

Are You Good At Getting Referrals?

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Do you and your office staff have a system to tell your great patients that you are looking for one or two more just like them?  How do you approach that subject and what do you say to encourage your patients to spread the word about your incredible practice?

Although we would never suggest that you stop any of these practices in your office, we do want to help!  Some doctors just aren’t good at bringing up these subjects and for those of you who are we can help you enhance your approach and bring up this important topic through our incredible referral program.  Get patients excited about spreading the word and helping you find new patients for your practice.

Try this program as part of our 5 free patient promotion. The time is now — Get started today!

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

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Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!!

If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression.

Here are five things your website must have:

    1. Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office.
    2. Websites must  be optimized for the search engines and include a page for every service you provide
    3. Websites must have heat mapping technology so you can review what your patients are looking at and what they are clicking on
    4. Websites must have goal tracking, so you know every click and keyword that makes you money
    5. Websites must have email marketing and drip campaigns to follow up with each patient based on his or her interests

If you are lacking one or all of these 5 items it’s time to upgrade your exiting site or make a new one.  If not, you will be throwing away even more advertising dollars and eventually tell yourself that marketing and advertising doesn’t work, while your competition is cleaning up.

How open is your appointment book?

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The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule.

After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for half a day with nothing to do.

You went to dental school to be a dentist.  That’s what you love to do and the last thing you want to do is worry about how you are going to fill your appointment book.  Today can be the last day you worry about openings in your schedule.  Once you get started on our 5 free patient program… The rest will be history.

I’m much happier when I’m busy…

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I love to be busy, and I like it when my staff is moving and the office is buzzing.  Before I found Dental Game Plan I wasn’t as busy as I wanted to be.  I couldn’t believe how many incredible programs were available for my office.  Before I knew it I was on page one of Google, posting every day on Facebook, and getting great reviews on Yelp.  I felt like I was everywhere.  In fact I saw one of my competitors at a dental seminar and he even brought it up.  I highly recommend Dental Game Plan; it will completely change your practice!

Daren Kessler
retrodentalavon.com