As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them. This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor. This is where you and your staff come in.
A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients, but it also aids in your dental search engine marketing. Online patient reviews are an important component in how your website, review listing or local listing ranks in comparison to your competitors. Or course, this is only one component of dental search engine marketing, but it does carry some significant weight.
You should always let your patients know how much you would appreciate a review. Use incentives to thank them for being a loyal client and for sharing the experience they’ve had at your practice with the rest of the world. Post signs and literature that prompt your happy patients to ask you or your staff for more information about leaving reviews on sites like Google, Yelp, and Facebook. Make sure to ask your marketing company for the most effective signage, they likely already have something created. Or give us a call at Dental Game Plan and we would be glad to steer you in the right direction.
The main thing you can do to get the word out about leaving reviews is to make sure you or your staff mention it to every patient that comes through your door. For Dental Game Plan clients – all you need to do is get their email address and we’ll do the rest. You may be surprised how many of your patients are more than happy to leave a positive patient review for the great service they received at your office if asked to do so.