Organic ranking dentistry

Turning Review Readers into Review Writers

750 360 dgp-dev

As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them.  This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor.  This is where you and your staff come in.

A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients, but it also aids in your dental search engine marketing. Online patient reviews are an important component in how your website, review listing or local listing ranks in comparison to your competitors. Or course, this is only one component of dental search engine marketing, but it does carry some significant weight.

You should always let your patients know how much you would appreciate a review.  Use incentives to thank them for being a loyal client and for sharing the experience they’ve had at your practice with the rest of the world.  Post signs and literature that prompt your happy patients to ask you or your staff for more information about leaving reviews on sites like Google, Yelp, and Facebook. Make sure to ask your marketing company for the most effective signage, they likely already have something created. Or give us a call at Dental Game Plan and we would be glad to steer you in the right direction.

The main thing you can do to get the word out about leaving reviews is to make sure you or your staff mention it to every patient that comes through your door. For Dental Game Plan clients – all you need to do is get their email address and we’ll do the rest.  You may be surprised how many of your patients are more than happy to leave a positive patient review for the great service they received at your office if asked to do so.

7 Reasons Our Marketing Formula Works

695 360 dgp-dev

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper.

Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions?

Well we have our own formula that has been tested and is proven to work in dentistry, and based on your goals we can implement one or all of these techniques to generate as many patients as you need:

  1. PPC – paid marketing on major search engines to get people who are actively searching for a service you provide
  2. Social Media Marketing to connect with existing patients and reach out to friends, family members and business targets
  3. Organic search results are listings of your website on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements.
  4. Email marketing where we reach out to new move ins in your market place and those who are looking for medical services
  5. Patient Referrals which we all know is the best source of new patients and can really multiply your practice success
  6. Patient reactivation for those who haven’t been to your practice for over a year, getting them back in and back on track
  7. Direct mail for those campaigns that need a massive branding and direct response push

 

You can get many of these services in  our 5 free patient program.  You need to act fast because your market will not last, so request an appointment today and let’s talk about how we can build your practice and get you started with this incredible opportunity.

Omnipresence: Be Everywhere

1100 600 dgp-dev

We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale.

The big guys are always everywhere… Walmart, Target, Amazon, Google, Ebay, Microsoft.  We can create a similar presence for you, in your market, by placing you in the path of your consumer until the decision is clear and you become the obvious choice.

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

695 360 dgp-dev

Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!!

If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression.

Here are five things your website must have:

    1. Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office.
    2. Websites must  be optimized for the search engines and include a page for every service you provide
    3. Websites must have heat mapping technology so you can review what your patients are looking at and what they are clicking on
    4. Websites must have goal tracking, so you know every click and keyword that makes you money
    5. Websites must have email marketing and drip campaigns to follow up with each patient based on his or her interests

If you are lacking one or all of these 5 items it’s time to upgrade your exiting site or make a new one.  If not, you will be throwing away even more advertising dollars and eventually tell yourself that marketing and advertising doesn’t work, while your competition is cleaning up.

How open is your appointment book?

695 360 dgp-dev

The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule.

After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for half a day with nothing to do.

You went to dental school to be a dentist.  That’s what you love to do and the last thing you want to do is worry about how you are going to fill your appointment book.  Today can be the last day you worry about openings in your schedule.  Once you get started on our 5 free patient program… The rest will be history.

Here is Why Your Website Will Never Work

1000 600 dgp-dev

Look you may think pandas and penguins are cute cuddly black and white animals that wouldn’t hurt a fly.  But in reality Penguin and Panda are the updates that Google makes each year, and the truth is they are vicious little creatures ready to destroy your ranking and any hope of generating new patients for your office.

Right now with Google’s latest update many of your sites, built even in the last few months, are going to be extinct within a year.  To combat this we have built a platform that will allow us to update all of our client’s websites with a push of a button, every time Google makes an update we make adjustments and then pass those changes along to you, making sure you stay on top of technology and remain relevant in the ever changing search engine universe.

But wait… There’s more, your website is also most likely missing the key ingredients to turn a visitor into a new happy patient, we call these ingredients conversion tools.