Dental websites

Dental Marketing: YOU Are Your Brand

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If you are looking for “an edge” in your dental marketing that will make you stand out from your competition, professional pictures and videos are it. Seeing an image of the dentist upon arrival to the website creates an immediate connection to the practice for the patient. The images on your website are the first items of information that a visitor to your website will process. Around 90% of the information processed in the brain is visual and the brain actually processes images 60,000 times faster than text! This definitely lends some truth to the well known adage, “a picture is worth a thousand words.”

And of course you won’t want to stop with just images. You can further build on that connection with quality professional video. It can be nerve racking to search for a new dentist for any patient, and so the ability to feel like you’ve gotten to know the dentist a little before walking through the door is simply priceless. Check out a professionally branded dental marketing video created for two of our dentists, Dr. Israel Salin and Dr. Dimitri Salin.

Once you have created your professional images and video, you want to make sure to splash them everywhere, your website alone is not enough. You’ll want potential patients to see you everywhere they go… images on yelp, yahoo, all your local listings, facebook, youtube, etc. You’ll also want to play commercial snippets and use your images on banners for re-marketing ads that target users who have visited your site in the past. You’ll want to add these images to direct mail postcards and emails that you send out. When a patient sees you everywhere they look, they will begin to believe you are absolutely the most obvious and best choice in town.

 

Together We Can Stop The Machines!

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How many times have you called an office, a restaurant, or a doctor and had the phone ring and ring until it clicks over to a prerecorded message. “Sorry we are not in right now…” Of course you don’t know what the next part of the message is, because you already hung up.

A recent study found that 75% of all calls sent to voice mail, hang up. EVoice also did a study, and they found that of all messages left, 33% of them are not ever even checked. This undoubtedly is harmful to any business.

So what is the solution?

Many companies have turned to an answering service who will answer your phone calls when your office is not open, and will relay the messages to the office when they are open again. This of course is not the most desired option, because there is still a disconnect between the office and the answering service when operators are unable to fully assist the caller.

At Dental Game Plan our operators are specifically trained and knowledgeable in the field of dentistry, we are HIPAA compliant and are able to speak to your new patient callers 24/7, while representing your office to the highest standard. Our operators are able to relay pertinent office information, answer patient questions and even book appointments for you where there are openings in your schedule.

Above all, keep in mind it is vital that you have a living, breathing human available to make a connection with each and every caller, so no onegets left behind in “voice-mail purgatory”. Building a relationship over the phone, is the first step in securing a new patient connection, and integral to having long-term rapport.

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Source:

http://blog.alliancewireless.com/blog/75-of-people-that-reach-voice-mail-simply-hang-up

http://www.cbsnews.com/news/are-you-still-checking-voice-mail/

Dental Marketing Expense & Why Marketing Is Critical

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Let’s face it the financial outlay to marketing your dental office properly can seem to be really expensive.  You probably need to build a new website, create video, produce ads, get a CPC campaign set up and running, promote yourself on Facebook, Twitter and other social platforms, and then on top of that you have all the additional costs and headaches of marketing.  As we all know this can be very expensive, with Google pay per click costs averaging at $10 to $25 per click, your daily budgets will easily be in the $50 to $100 range.  Add all of that up, and you are looking at a pretty expensive outlay before you see your first result!

But if we really calculate these costs and look at dental marketing from a revenue producing perspective we would come up with a different scenario.  Let’s say your advertising is costing $5K – $6K per month and you are producing 20 to 30 new appointments with that budget. What are these new patient appointments worth to you over the next 12 months?  Statistically speaking a patient is worth (on average) $1,200 – $1,500 over a 12 month period (according to major dental insurance companies ie. Delta).  So if you are producing 20 patients a month you should be able to produce $24,000 to $30,000 dollars of new business revenue.  Many offices can produce this revenue in the first 3 months, because normally these new appointments are coming from cracked teeth, root canals, extractions, implants and those patients that haven’t been into see a dentist in a very long time.  9 times out of 10 these patients are desperate for some kind of dental work and figure to opt-in to your recommended treatment plan.

These numbers don’t include how much that patient is worth over a lifetime of services that you provide, statistically speaking a patient will stay with an office for an average of 7 years so if we do the math $1,200 (patient yearly value) multiplied by 7 (the average time your patients stay with you) we get a total patient worth of of $8,400!  Most don’t calculate the number of referrals that can also come from just one satisfied “new” patient and on average this happy patient will refer up to 2 other people to your practice.

Now let’s consider how many patients you will lose over the next 12 months… According to the ADA your typical dental office loses 10 percent of their patients annually, which means if you have 2,000 patients in your records you are likely to lose 200 patients this year.  This attrition rate can be attributed to people moving, unhappy patients, and yes even better marketing and pricing by your competitors.  So if you are losing 20 patients you need must begin adding an additional 16.6 patients a month to your office just to break even!!  But, who ever said we were interested in merely breaking even?

Basically dental marketing is not the expense, the truth really is that if you aren’t marketing for your dental office you are losing money!  Many dental offices don’t take the risk associated with spending advertising dollars because usually there is no guarantee, but at Dental Game Plan our efforts will produce results and revenue, and we guarantee it!  Find out more about our programs and how we can make you the obvious choice for dentistry in your market.

 

Dental Marketing Related Articles

The value of a new patient

 7 reasons our marketing program works

Dental SEO and Search Engine Marketing

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Your Dental Website Is Useless. We Can Help!

Why do you have a dental website?  Is it there so you can show your friends and family members that you are online and up on the times?  Or do you have a website just because everyone told you that you needed one, but you aren’t exactly sure why?  Maybe you have a website because you want to use it as a communication platform to tell people about your business and maybe even get some new patients with it?

Most of you created a dental website to help with your marketing efforts, and unfortunately just like MOST CEO’s in the world you probably got some bad advice along the way and your stuck with a website that isn’t very effective.  So will you ever know what will work and what won’t.  I mean you don’t really have time to build a dental website and then split test one idea after another… Right?  Well not to worry we have done all of that for you.

I’m going to give you the formula for building an incredible website, and then after that you can ask me questions on how to do it in the comments box below this post.  Here we go.

You have to have a lead capture on your website this means a place where you are collecting someones name and email address as part of your system. Once they are captured you need a follow up system something that will email them over time and bring them back to your website or get them to call you.

  • You need a good incentive.  Preferably one incentive per dental service you provide.  (ie. cleaning offer, a teeth whitening offer, an emergency offer, a root canal offer ect.)
  • Create a grabbing title, that will get someone to take action
  • Optimize your site with powerful keywords people use to search
  • Make sure to have a blog, and write in it at least once a week
  • Have calming colors and use a complimentary color for your buttons so they stand out
  • Add live chat to answer questions for people who are looking for information
  • Create emails at least 2 for each service you provide so if someone is interested in a service they get emails that are related to that service
  • Connect your website to your social media pages, and make sure you are promoting your social spots on every page of your dental website and every email you send out.

Find out how to do all of this and more by communicating with us here on Dental Game Plan.  We are here to help you have success with your dental website either together or on your own! Call us anytime 24/7 (323) 984-9836.

7 Reasons Our Marketing Formula Works

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There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper.

Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions?

Well we have our own formula that has been tested and is proven to work in dentistry, and based on your goals we can implement one or all of these techniques to generate as many patients as you need:

  1. PPC – paid marketing on major search engines to get people who are actively searching for a service you provide
  2. Social Media Marketing to connect with existing patients and reach out to friends, family members and business targets
  3. Organic search results are listings of your website on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements.
  4. Email marketing where we reach out to new move ins in your market place and those who are looking for medical services
  5. Patient Referrals which we all know is the best source of new patients and can really multiply your practice success
  6. Patient reactivation for those who haven’t been to your practice for over a year, getting them back in and back on track
  7. Direct mail for those campaigns that need a massive branding and direct response push

 

You can get many of these services in  our 5 free patient program.  You need to act fast because your market will not last, so request an appointment today and let’s talk about how we can build your practice and get you started with this incredible opportunity.

How Much Does An Empty Dental Chair Cost?

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We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year.

Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is.

Today you see his whole family, relatives that live in the area and a bunch of his colleagues, and now these other patients are sending you their friends and family members as well, and this cycle goes on and on. You may or may not have a story just like this one but you can definitely relate to what we’re talking about. The more patients you bring in, the more opportunities you have to tell this story. Why wait? Let’s get you 5 free patients today, just verify your business and let’s get started!

Why Compete — When You Can Dominate?

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The best way by far to generate new and loyal patients is to have a story.  We all have a story, right?  Where we came form, what were now doing, how we got here and why we love doing what we do.

Well, what if you could tell your story to every new patient before they take one step into your office.  Yes I’m talking about high-end video production that can really connect with people and motivate them to become part of your dental family.

The best part about this video and high-end photo production is that you will have tons of assets that will help us generate multiple page one listings, short commercials, and an insight into every service you provide.

Sure this is going to cost you a few bucks to do, but in the end you are looking at a huge investment that will pay for itself 10 fold.  Find out how you can become the premier dental office in your town!

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

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Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!!

If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression.

Here are five things your website must have:

    1. Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office.
    2. Websites must  be optimized for the search engines and include a page for every service you provide
    3. Websites must have heat mapping technology so you can review what your patients are looking at and what they are clicking on
    4. Websites must have goal tracking, so you know every click and keyword that makes you money
    5. Websites must have email marketing and drip campaigns to follow up with each patient based on his or her interests

If you are lacking one or all of these 5 items it’s time to upgrade your exiting site or make a new one.  If not, you will be throwing away even more advertising dollars and eventually tell yourself that marketing and advertising doesn’t work, while your competition is cleaning up.

How open is your appointment book?

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The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule.

After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for half a day with nothing to do.

You went to dental school to be a dentist.  That’s what you love to do and the last thing you want to do is worry about how you are going to fill your appointment book.  Today can be the last day you worry about openings in your schedule.  Once you get started on our 5 free patient program… The rest will be history.

Here is Why Your Website Will Never Work

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Look you may think pandas and penguins are cute cuddly black and white animals that wouldn’t hurt a fly.  But in reality Penguin and Panda are the updates that Google makes each year, and the truth is they are vicious little creatures ready to destroy your ranking and any hope of generating new patients for your office.

Right now with Google’s latest update many of your sites, built even in the last few months, are going to be extinct within a year.  To combat this we have built a platform that will allow us to update all of our client’s websites with a push of a button, every time Google makes an update we make adjustments and then pass those changes along to you, making sure you stay on top of technology and remain relevant in the ever changing search engine universe.

But wait… There’s more, your website is also most likely missing the key ingredients to turn a visitor into a new happy patient, we call these ingredients conversion tools.