Spread The Word With Dental Radio Ads & Dental Game Plan
Count on our incredible dental radio ads to grow your dental practice to unforeseen levels!
Despite newer technologies such as TV and the internet, radio has held strong throughout the years as an amazing tool in the expert marketer’s toolbox. Radio is still the platform with the greatest reach, with an incredible 93% of adults listening to AM and FM radio each week. These statistics don’t even include XM radio or the various online streaming platforms, like Pandora and Spotify, that are becoming more popular by the day! With so many networks and channels to choose from, finding the right local audiences to market your dental practice can be invaluable.
At Dental Game Plan, we can not only help you write and produce winning scripts and strategies for your practice’s radio commercials. Our expert team also has an unrivaled knowledge of the dental marketing field to ensure you always get the most at the lowest possible costs. We hit the best channels, both in traditional and online radio, that help target the right audiences for your practice and services. We understand that you want to grow your practice to unseen heights, perhaps even become a $5 million practice, and we’re dedicated to helping you get there.
Investing in dental radio ads is a no-brainer, and you deserve the best team for the job. Give us a call at (323) 844-0339 to start getting your dental marketing ducks in a row! Feel free to ask us about our dental radio ad examples.
Pros and Cons of Radio for your Dental Practice
We make sure you get the best dental marketing team for the job, missing the pitfalls other agencies don’t notice!
Traditional radio is a great marketing avenue because it can attract tens or even hundreds of thousands of people depending on the stations and services used. However, as great as a large audience of eager listeners is, like all marketing, there are right and wrong ways to advertise your dental practice through radio. What many general marketing teams don’t understand is that dental marketing has its own unique strengths and challenges. Navigating them poorly leads only to lost money and stagnant patient and appointment numbers. At Dental Game Plan, we’re equipped to skillfully help you grow your practice even with the trickiest areas, such as:
Choosing the right services(general vs specialty treatments—which is right?)
Choosing the right stations(AM, FM, XM, online)
Audience segmentation and targeting
Radio spot airing time
Additionally, since radio spots are live, you might experience a massive influx of calls that are unmanageable without a gigantic team. While too many patients seems like a good problem to have, you don’t want to miss out on any potential new patients, especially for a problem as simple as too few office phones. Our team has developed unique call center technologies to ensure your practice is running as efficiently as possible. We also have trained supplemental call center staffing to help you where needed.
high score: Dr. Amada
rosewood dental, Los Angeles
AM, FM & Everything In-Between
Choosing the right channel can mean all the difference for your radio campaign’s success…
There are so many options as to how to advertise on the radio, and not everyone uses each channel. When marketing your practice, we keep track of which demographics listen to each type of station—AM, FM, XM, streaming—to ensure you’re always reaching the right potential patients with the right message. For example, if you have a children’s practice, airing your spot on Radio Disney during the early morning commute to school can be much more successful than a more general station later in the day.
We also understand that traditional AM and FM radio have their unique strengths, which we target. FM attracts over 220 million listeners weekly, allowing you to reach larger local audiences faster on a daily basis. However, AM radio is no slouch with well over 50 million listeners per week. AM listeners also tend to listen longer, and commercial-friendly talk radio means they’re often likelier to pay more attention longer than FM radio listeners. At Dental Game Plan, we take these differences into account from the start, so you always choose the best methods and channels for your practice’s growth.
There’s No Denying the Power of Internet Radio
When new opportunities and channels arrive, our team ensures you never miss out on them!
As popular as AM and FM are, radio has expanded to an entirely new field that you don’t want to miss out on! 60 percent of Americans listen to internet radio on a weekly basis through streaming sites like Pandora, Spotify, Grooveshark, Slacker, iHeartRadio, and more. With over 70.5 million listeners on Spotify and 72.2 million on Pandora, it’s clear that online radio isn’t going anywhere anytime soon. Along with massive audiences, these services also give you the added benefit unique to online dental marketing: immediate and more accurate audience targeting.
Even though users can be all over the world, we make sure you always reach local patients in the right demographics because these sites often have that information, ready for you to use! Many of the people who listen to online radio often use Facebook to log into these apps. Facebook uses the information it collects about its users to create a digital profile helpful to marketers and businesses. Our team has over a decade of experience using Facebook in our dental marketing, and we understand how this works with online radio advertising too.
With a more accurate target audience, online radio ads also make it easier for us to drive listeners to your practice’s website, landing page, or phones! To get started, please don’t hesitate to contact our experienced dental marketing team at (323) 844-0339 today.
Using Podcasts In Your Dental Marketing
See why podcast ad spots are the perfect blend of traditional radio and new media marketing…
While your competition (and other marketing companies) may only target traditional radio networks, they fail to realize that 32% of Americans listen to podcasts at least once a month. That’s roughly 90 million people! Spots on new media stations help supplement traffic you’re already getting from traditional broadcast networks while also giving you ultra-targeted traffic. The more specialized, niche nature of podcasts and new media gives you more control over your listeners and audience. These radio ads are also played on the listener’s time rather than the station’s, so you’ll also get a much more manageable number of calls that won’t overwhelm your staff.
Get The Most Bang For Your Buck With Dental Radio Ads
At Dental Game Plan, we want you to get the most out of your dental marketing budget!
Typical weekly costs for radio ads are calculated on several factors, including location, number of listeners, the station, listener demographic, and advertiser demand. For instance, if you live in highly populated and high-demand areas like New York or Los Angeles, costs will be much higher than for a practice in Boise or Odessa. Additionally, shows with a majority of 18-35 year-old male listeners will be more expensive than time slots with more retired and elderly listeners. And if you’re advertising on a show that plays classical or jazz music—whose listeners tend to be more affluent, on average—you’ll be paying more than on a pop station. However, while all of these factors can add up and sound confusing, you don’t have to crunch the numbers. At Dental Game Plan, we’ve been in the dental marketing business for the past 14 years. We’re experts at understanding the radio field to ensure you see the most returns, new patients, and spikes in your practice’s revenue. We can also help you negotiate the lowest price possible for your ad spots so your marketing efforts go further than ever. Our team also follows a total-transparency policy so you always know exactly how your budget is used and adjust it as needed for your practice’s best success! Give us a ring today at (323) 844-0339 to get the best dental marketing team on your side.
With the right team, ads, and stations, advertising via radio can be very effective when growing your dental practice. One study revealed that radio is 20% more effective at building brands than any other medium. At Dental Game Plan, our dental marketing experts can ensure you make the most of all that this diverse medium has to offer!
While people continue to listen to AM and FM radio in their cars, studies show that there is massive growth with online radio listeners here in the U.S. Streaming services like Pandora, Spotify, Apple Music, and more have rapidly expanded in the last few years, while many traditional stations have transitioned online too! The medium, as a whole, isn’t going anywhere, enjoying a weekly reach higher than any other media format, TV (LINK TV MARKETING) included. Our team takes advantage of these trends when crafting dental radio ad examples and strategies for your dental office.
People in the 15-24 range are most likely to listen while driving, while those 25-54 years old are most likely to listen during breakfast. Those in the 55+ range are most likely to listen in the mid-morning. This segmentation allows us to better target your practice’s radio ads, such as placing implant or denture ads mid-morning or cosmetic treatments earlier.