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Expert Dental Marketing Online With Dental Game Plan

If you’re not up to speed with online marketing for dental offices, now is the time!

With traditional radio and television advertising, you would typically pay—often a large sum of money—to air a commercial for your dental office and “see what happens.” There was no way to anticipate the audience’s response, so you would have to live with whatever the result was. Now with the internet, feedback is almost immediate. Online marketing for a dental practice allows you to adjust your ads and audiences quickly, adding a whole new dimension to advertising.

There’s really no question that online marketing should be a vital component to growing your dental practice, and our talented and experienced team at Dental Game Plan helps you knock it out of the ballpark

Using Social Media To Its Fullest effect

An avalanche of social media opportunities await you!

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Google Adwords: Your New Online Marketing Friend

Google Adwords is the giant of search engine marketing, and we can help you
navigate its channels like a pro!

A whopping 3.5 billion searches are made through Google’s search engine every day. These searchers are exposed to both organic and paid search results. Organic searches are the “natural” results most relevant to the query, and paid results are sponsored by the advertiser. Both types of advertising have their purpose. Some people may be skeptical of paid results, while others want to be sold to and find paid results quick and useful. We can make sure your office is listed in both organic and paid results in order to maximize your online traffic.

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Another powerful Google feature we consider for dental online marketing is Gmail, which builds profiles on all of its users, allowing us to tailor your marketing towards them appropriately. Through Google Ads, you can upload your Gmail advertisements, which then appear as non-intrusive ads in potential patients’ inboxes. Want to see the power of Google Ads for yourself? Reach out to our team at (323) 844-0339 today.

high score: Dr. Amada

rosewood dental, Los Angeles

80,324

Banner Ads: Pictures Worth A Thousand Words

Visually-striking banner ads get the word out better than any paragraph or essay!

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Dynamic and colorful banner ads are immediately more attention-grabbing than plain old text. If you’re not already using them to promote your practice, ask yourself why not. Banners can be placed anywhere you think a large concentration of users will roam, like news sites. Just like other forms of dental online marketing, these can be adjusted to target audiences with different interests, demographics, and more. If you don’t like the kind of crowd you’re drawing, banner ads can be adjusted to filter them out so that, like a sieve, you only get what (or who) you’re looking for.

Present Yourself With Pro Video Production

Our team can help you create attention-grabbing videos that show off your practice’s best side!

Online video is another crucial part of online marketing. 80% of consumer internet traffic is video, and that number is only growing. Sites like YouTube, Facebook, and Twitter all have video sharing components that are significantly utilized by their users, so we make sure you don’t miss out on them. And that doesn’t include second-tier video sharing sites, such as Vimeo, Dailymotion, Twitch, LiveLeak, Veo, Break, and Metacafe. Video can be an amazing tool to help market your practice to potential patients, introducing yourself and your staff to create that personal touch other media can’t quite replicate. At Dental Game Plan, our dental online marketing company can help you create high-quality videos that showcase your dental office as well as viral content your patients can share themselves. From dentist interviews and patient testimonials to engaging 3D animations, we understand what content brings patients new and old back into your dental chair.

What is meant by online marketing? accordion arrow down accordion arrow right

Television advertising has a few benefits that other mediums do not. Compared to other traditional methods like radio and postcards, video combines both sight and sound together to make seeing truly believing. TV can also reach a wide yet targeted audience, both through local-only channels and more diverse online avenues.

What are the different types of online marketing? accordion arrow down accordion arrow right

The main types of internet marketing are social media marketing, influencer marketing, affiliate marketing, email marketing, content marketing, search engine optimization (SEO), and paid advertising. At Dental Game Plan, our primary dental online marketing services are social media, email, content, SEO, and paid advertising.

What are some disadvantages or pitfalls of online marketing? accordion arrow down accordion arrow right

Successfully marketing your dental practice online depends not only on modern technology (which can backfire due to technical difficulties, viruses, router failures, or security issues). It also relies on a clear knowledge of how the specific online dental market works. Many dental offices waste hundreds or thousands of dollars on ad revenue and digital marketing strategies that don’t take advantage of how dental patients search and find dental offices online. Dental marketing is a highly competitive field, and your competitors can quickly pick up any slack you leave behind.

Is online marketing preferred more than offline marketing? accordion arrow down accordion arrow right

While offline marketing channels like television, radio, and postcards are great at bringing in new patients, dental online marketing is becoming increasingly more popular and effective. The majority of dental patients are looking online to find their new dentist, so most practices are transitioning—if they haven’t already—to the online marketing world. Internet marketing also allows you to track your results and successes in real-time, which traditional marketing can’t do. If you need help ensuring your move to dental marketing is with a bang, the Dental Game Plan team is here for you! Feel free to give us a call at (323) 844-0339 today, and we’ll work with you to grow your dental office to unseen heights.

What are the benefits of online marketing vs offline marketing? accordion arrow down accordion arrow right

Online marketing allows dental practices to reach more people than ever, particularly new patients who are looking for dental care right then. It’s also available 24/7, and barring any technical difficulties, a dental website and ad campaigns never go down, even at night or on weekends. Additionally, there’s generally low overhead, and social media allows for inexpensive advertising opportunities.

Win Now & Win Big!