dental online marketing_

With traditional radio and television advertising, you would typically pay—often a large sum of money—to air a commercial for your dental office and “see what happens.” There was no way to anticipate the audience’s response, so you would have to live with whatever the result was. Now with the internet, feedback is almost immediate. Online marketing for a dental practice allows you to adjust your ads and audiences quickly, adding a whole new dimension to advertising.

There’s really no question that online marketing should be a vital component to growing your dental practice, and our talented and experienced team at Dental Game Plan helps you knock it out of the ballpark

A whopping 3.5 billion searches are made through Google’s search engine every day. These searchers are exposed to both organic and paid search results. Organic searches are the “natural” results most relevant to the query, and paid results are sponsored by the advertiser. Both types of advertising have their purpose. Some people may be skeptical of paid results, while others want to be sold to and find paid results quick and useful. We can make sure your office is listed in both organic and paid results in order to maximize your online traffic.

Another powerful Google feature we consider for dental online marketing is Gmail, which builds profiles on all of its users, allowing us to tailor your marketing towards them appropriately. Through Google Ads, you can upload your Gmail advertisements, which then appear as non-intrusive ads in potential patients’ inboxes. Want to see the power of Google Ads for yourself? Reach out to our team at (323) 844-0339 today.

Dynamic and colorful banner ads are immediately more attention-grabbing than plain old text. If you’re not already using them to promote your practice, ask yourself why not. Banners can be placed anywhere you think a large concentration of users will roam, like news sites. Just like other forms of dental online marketing, these can be adjusted to target audiences with different interests, demographics, and more. If you don’t like the kind of crowd you’re drawing, banner ads can be adjusted to filter them out so that, like a sieve, you only get what (or who) you’re looking for.