Facebook Marketing Dental Postcard_

The Power Of Marketing Your Office With Dental Postcards

Count on the Dental Game Plan team to use this classic marketing tool to your office’s best advantage!

The first postcard was created nearly 150 years ago, and it has endured as a staple of mass marketing ever since. Even as dental marketing has moved more and more online in the last few decades, postcards still remain a strong tool in our team’s hands. Not everyone is as online as millennials and Gen Z, after all. Plus, postcards function as a physical reminder that patients—both new and old—should follow up since their last dentist appointment. In fact, over 50% of people who receive dental postcard marketing say that they still find it useful.

However, unlike digital marketing, postcards take up space and require physical delivery. This means that you want to be sure that the time, effort, and cost needed to make and send this dental direct mail marketing is well-spent. Most marketing companies only know the general marketing field, and they don’t understand dentistry. This can lead to wasted dollars and a shrinking patient pool! Luckily, Dental Game Plan has been in the dental marketing field for 14 years, and we have the specialized experience to make the most of both your budget and your marketing campaign.

While it can be a little trickier to track postcard marketing success than with digital methods like Facebook and Google ads, postcards can be just as effective as they’ve always been. Postcard audiences can be drastically different from online ones. By reaching every corner of possibility available, we can help you turn leads into appointments and filled dental chairs like you’ve dreamed of! To get the most mileage out of your dental postcard marketing, trust the experts with unmatched experience. Reach us at (323) 844-0339 today to get started.

What’s In A Postcard?

Let us help you capture the flavor of your practice and get your office phone ringing off the hook!

Postcards aren’t like letters or website pages, where you can write as much as you need to get your point across. Standard dental postcards are 5.5” x 8.5”, so you have only a limited space to capture recipients’ attention and convince them to visit your website or call your office directly. You need to make this count, ensuring you turn your marketing budget directly into conversions and busy schedules. Our dental marketing team can create the best dental postcards for our dentists. We’ll work with you on any services, specials, and offers you’d like to highlight so you really wow both new and existing patients.

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Visuals are just as key as words with postcards. At Dental Game Plan, we have a professional photography team who can ensure you get the sleek /images needed to create eye-catching postcards. Not only will we capture high-quality /images of you, your team, and your office, but we understand how helpful it is to reacquaint patients’ with the familiar. Nearby famous landmarks, lakes, trails, and more can grab new and existing patients’ attention and help them feel more comfortable with your practice. During this visit, we can also capture great video of your office that can be used for your website and social media!

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Our specialists can also help you with your dental practice’s logo, which is always a must on marketing postcards. to fit your vision for your office’s unique personality and brand. Whether you just want some tweaks or are ready to revolutionize your logo, we’re not content until you love your new and improved design. means possible to resonate with your audience. We use every inch of your postcard to make the most impact and get patients calling your office quickly. If you’re ready to get your dental postcards hot off the press, you can reach our team at (323) 844-0339 today.

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high score: Dr. Amada

rosewood dental, Los Angeles

80,324

The Postcard Of the Modern Age

How we ensure a traditional form of marketing stays current with the internet age to bring you more business than ever!

While postcards may seem old school, our team can help you modernize yours to get the best of traditional and state-of-the-art dental marketing. By combining digital technologies with postcards, we can get more patients to visit your website and into your office as soon as possible. One popular method is by embedding QR codes, giving readers the chance to act immediately from the moment your postcard is in their hands. The code can send patients directly to your practice’s website or, even better, link to promotional offers gained by visiting the site. We also work to effectively combine our digital and tactile marketing, using both together to build off of each other organically. In marketing, we have the Rule of 7, which states that it takes an average of 7 interactions before patients finally act. By reaching the same patients through multiple avenues, we can quickly move patients further towards scheduling an appointment and bringing your office even more revenue! One such way is by sending promotional text messages linked with the postcard’s content. Even if recipients don’t act on the QR code, seeing these messages can remind them that you’re there for them and get them to act quicker. Another way we can get some extra firepower behind your postcards is through Facebook! This way, we can take advantage of online metrics and targeting tools to get the most out of our double-pronged marketing efforts! If you’re ready to tackle the dental marketing world by storm, give our team at Dental Game Plan a call at (323) 844-0339 today. Count on our experts to boost your dental practice to greater heights than ever before!

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How do I make my own custom postcards? accordion arrow down accordion arrow right

You can make your own postcard using Photoshop, artwork, /images, and cardstock, but we don’t recommend it. The best dental postcards are designed and created by professionals like our team, which includes dental marketers, graphic designers, photographers, content specialists, and more. Without an expert understanding of the dental marketing world, it’s easy to make a mistake that costs you more patients and revenue than you expect. We will run the mockups by you first so you are always 100% onboard with the final design. We can even send you dental postcards samples before they’re ready to send out.

How much does it cost to mail a postcard? accordion arrow down accordion arrow right

Mailing a postcard is extremely affordable and allows you to quickly reach a large number of people quickly. Every Door Direct Mail is a relatively inexpensive service that allows you to send a postcard to everyone within a certain geographical radius—or, more accurately, a USPS mailing route. This method is relatively inexpensive and lets you leave no stone unturned. With dental reactivation postcards, you have a set mailing list of existing patients. Regular postcards cost about 35 cents each to mail via USPS.

How frequently should I mail postcards? accordion arrow down accordion arrow right

It is recommended that you mail postcards to your prospective customers every month or two through your regular dental postcards mailers. However, the Rule of 7 states that you should send at least 7 postcards to potential new patients. While some people may call your office after the first postcard, this is the average number of times it takes for new patients to act. However, you want to be sure you’re not sending the same postcard every time with the same design and visuals.

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