Become The Talk Of Town With Incredible Dental Office Signs
Get your practice’s names on the tongues of thousands of potential new patients with amazing dental clinic signage!
There’s power in a great sign promoting your dental office. J.C. Penney reportedly once said, “When I started my business, I bought a $50 sign and $500 in inventory. If I had to do it over, I would have put $50 in merchandise and $500 on the sign.” Whether on billboards, windows, or bus stops, they’re a convenient way to market your practice to your local community in a way that online marketing efforts can’t match yet. With the right dental signage design, you can immediately tell potential patients all they need to know to check out your dental website or give your office a call.
At Dental Game Plan, we understand that while dental marketing has shifted for many offices into the online sphere, traditional promotions and signs can be an incredible tool in your toolbox. Our experts have been working in this specialized market for more than a decade, and we know what makes for great, successful dental signage. From humorous and light-hearted /images to more serious designs, we always take your practice’s unique personality and specialties into account to show off your best side. When you need to create some of the best dental signage and promotions for your practice, you deserve the best dental marketing team for the job.
Reach out to us at (323) 844-0339 today, and rest assured that we’ll get patients to start filling out your office’s schedule like never before!
Which Dental Clinic Signage Is Right For You?
Count on us to maximize your dental signs and promotions for your dental office’s best success!
There’s more than one type of dental sign, and which ones work best for you can vary depending on your location, budget, and goals. For example, putting promotional signs in your window may be a great idea... or a total waste of time. A window sign might not have the power to pull enough passerby into your office to grow your practice like you want for a single-location practice on a quiet street. You may be better off focusing on other promotions, like postcards or radio, that can reach the high numbers of potential patients you need. However, if you’re a large practice operating in a heavy traffic area, a sign in your window with a list of procedures can be a great marketing option.
There are also other types of signs you can use to get your practice’s name out on the street, such as bus benches, bus stops, and billboards. For these, you can count on our team to figure out the best locations for visibility and traction while still staying well within your budget. From there, our vibrant sign designs will have patients ringing your phones off the hooks to schedule their next appointments! Billboards can be especially great investments as they are almost impossible to ignore and often have a captive, driving audience! The only drawback with billboards is that they’re higher budget. However, for larger practices, such as DSOs, a well-designed and well-placed billboard can be well worth it!
Designing A Great Dental Office Sign
The strategies required to develop a stellar, attention-grabbing sign
With many dental office signs, their power isn’t solely in potential patients seeing it for the first time. They gain more traction and power over time. According to the Rule of 7, one of the oldest marketing rules in the book, a patient needs to see or hear about your business an average of 7 times before they finally take action. While we primarily use this in postcard marketing, it works just as effectively with promotional signs for your dental office. Not everyone is going to have the time and interest to walk right in, but consistent reminders will work as the earworm that eventually gets them through your front doors!
The average American spends 15 hours a week on the road, and most of that time is spent near their homes and workplaces. During these commutes, they’re likely to see the same advertisements over and over… if those advertisements are placed strategically. Whether through window signs or billboards, you can count on our team to ensure your designs are eye-catching and make the most of those passing commuters’ time and attention.
In our 14 years in the dental marketing field, we understand what works and what doesn’t. For example, a huge mistake we’ve seen many dental offices make is displaying their practice’s name and some pretty graphics—but no phone number. Think of how many potential patients they’ve lost by not including a way to contact them! However, with the Dental Game Plan team, we design sleek and effective designs that never miss a single detail or element. We can even help you revitalize your practice’s logo if you’re updating your brand’s look!
high score: Dr. Amada
rosewood dental, Los Angeles
Creating YOUR Best Dental Sign
Vinyl, neon, billboards, and more—a wide variety of signage options await you!
At Dental Game Plan, we may be the dental marketing experts, but we take our dentists’ wishes, preferences, and needs in high regard. We know that you may already have a vision for what you want for your dental sign… It could be classic wooden or metal dental signs, window-stuck vinyl promotions, staggering billboards boasting your team’s confident faces, or even brightly lit signs that can capture nightly commuters’ attention. Whatever your idea is, our team wants to not only make it a reality but bring out its full potential!
Unlike other marketing agencies, our 100% transparency philosophy ensures you’re always aware of how your money is spent. We want our dentists to be as happy and confident in their dental marketing campaign as possible. If you need to make any adjustments or tweaks along the way, we’re always ready to accommodate them. If you’re ready to create a winning game plan for your dental signage campaign, reach out to us and give our expert team a call at (323) 844-0339 today!
The exact cost of a storefront sign depends on the material used, such as steel, aluminum, plastic, or wood, as well as the size. At Dental Game Plan, we want to ensure you get the most out of your budget, and we’ll work with you to ensure your dental clinic signage stays well within your budgeting needs. If you have any questions, please don’t hesitate to call (323) 844-0339 and speak to our team today.
A physical billboard will cost about $250 per month to maintain in rural areas, $1500-4000 in small to midsize cities, and upwards of $14,000 in bigger cities. The cost of printing the ad is a factor as well, and will run from $300-500. If you want to go with digital billboards, that’s another story; they can cost over $15,000.
Florida is the state with the most billboards with 11,109 active permits on file. The highest concentration is found in Orange County, Florida with 801 billboards. Four states—Vermont, Alaska, Hawaii and Maine—do not allow billboards anywhere. We’ll work with you to see if billboards or solely dental office window signs are the best option for your practice’s dental marketing campaign.
The amount of time depends on money spent and the nature of the ad campaign. However, billboards are typically up between 4 to 6 weeks.