Social Media Marketing

Social Media Icons: The Symbols of this Generation

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Social media icons can be found everywhere these days. They are used by businesses of all kinds, and act as visual imagery to relay a message. They are used not only to increase brand exposure, but also to encourage customer interactions.

Social media has grown immensely in the past several years, and continues to grow at a pace faster than ever before. It is now an essential part of custom dental marketing. Much of this growth is due to changes in technology, especially on mobile devices. As technology changes, so must your marketing. Techniques that were successful, just a couple of short years ago are now ineffective and perhaps even nonexistent. To even be considered, you MUST have social presence.

Let me show you who has the opportunity to see your online presence – According to Pewinternet , 82% of adults ages 30-49, 65% of adults ages 50-64 and 49% of adults ages 65+ use social network sites! Were you aware of this? These numbers are astronomical!

Here is what we challenge you to do – put yourself out there and get yourself seen! Simply adding social media icons to your website, and even your office e-mails, sends a HUGE message. This will tell your patients that you are right here with them in current times. It tells them that you want to stay connected, and that you are interested in anything that they have to say! For more social media tips, take a second to watch this video on how we do things hear at Dental Game Plan for our clients.

How To Truly Connect With Patients on Social Media

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In this day and age, social media is a critical part of your marketing!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites?

It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before and after pictures. They might even like to read a short blog post including dental education. But if we are honest with ourselves, most people don’t scroll through their news feed hoping to learn about the root canal process. Would you? (Dentist, don’t answer that Ha Ha).

Visual content is CRITICAL. Here is something that time and research has proven your audience does want to see: Real time pictures of real people! They want to see the latest training you received or when your dental assistant gets engaged. They would love to see the charitable event you attend every year in March. Let them celebrate with you by posting pictures of an office staff member’s birthday celebration or dressing up for Halloween!

Equally as important, they want to see your patients! Share a celebratory photo of a patient whose braces you just removed after 2 1/2 years or a patient’s new smile after implant treatment! Share the humor in a patience numb mouth after prep work for a crown.

Getting pictures of your patients can be challenging, but don’t worry, we have you covered!! Try using posters! Posters with bright colors and fun captions are a wonderful ice breaker, allowing your patients to get involved and even allowing it to be FUN! Something like “My dentist rocks” or “My lips are numb”. How could anyone turn it down? Display these funny, light-hearted placards  in your operatories and around your office and get the conversation started.

Showing potential new patients that you offer a fun filled, yet also professional dental practice is critical. There is no better way to do this than showing off happy patient photos with you and your office staff! Allow people to become connected with you on a personal level! Good luck and happy picture taking!