Dental Websites

Dental Marketing: YOU Are Your Brand

1100 600 dgp-dev

If you are looking for “an edge” in your dental marketing that will make you stand out from your competition, professional pictures and videos are it. Seeing an image of the dentist upon arrival to the website creates an immediate connection to the practice for the patient. The images on your website are the first items of information that a visitor to your website will process. Around 90% of the information processed in the brain is visual and the brain actually processes images 60,000 times faster than text! This definitely lends some truth to the well known adage, “a picture is worth a thousand words.”

And of course you won’t want to stop with just images. You can further build on that connection with quality professional video. It can be nerve racking to search for a new dentist for any patient, and so the ability to feel like you’ve gotten to know the dentist a little before walking through the door is simply priceless. Check out a professionally branded dental marketing video created for two of our dentists, Dr. Israel Salin and Dr. Dimitri Salin.

Once you have created your professional images and video, you want to make sure to splash them everywhere, your website alone is not enough. You’ll want potential patients to see you everywhere they go… images on yelp, yahoo, all your local listings, facebook, youtube, etc. You’ll also want to play commercial snippets and use your images on banners for re-marketing ads that target users who have visited your site in the past. You’ll want to add these images to direct mail postcards and emails that you send out. When a patient sees you everywhere they look, they will begin to believe you are absolutely the most obvious and best choice in town.

 

Get On Top, Stay On Top and Leave Your Competition Behind

750 360 dgp-dev

As a dental practitioner your number one goal is to take care of every patient that comes through your doors by giving them healthy, beautiful smiles however, sometimes there just aren’t enough people coming through the doors. To get more new people into your dental chairs you must have solid marketing strategies. I’m going to assume you aren’t investing in mass-market, big-budget, TV and radio promotion — good glad you’re not wasting your money.   Here’s the question I ask doctors when we meet for the first time; What’s your current strategy and is it based on strong marketing fundamentals?

First, let me say this I don’t believe competition actually exists. I believe you can completely dominate and  control your market place. Dentists that buy in to the approach I’m advocating in this article are going to get the biggest piece of the pie by doing things bigger and better than everyone else. Not just by a little bit, by a lot!

The main thing you need to know is that you can’t just rely on the basics. Sure, working with your existing patients to generate referrals will always be a part of your marketing strategy but it’s just one small piece, and to be honest I haven’t met a dentist yet that can’t improve this part of their business, so the good news is that everything your doing can and will get better! If you want great success you have to appear to be the best right from the get-go. You must have an omnipresence, you must be everywhere and the quality of your brand must stand far apart from everybody else.  The marketing areas you must focus on are:

1. Direct/Outdoor (Postcards, Mailers, Door Hangers, Billboards)
2. Search Engine Marketing
3. Social Media Marketing
4. Internal Patient Referrals
5. Reputation Management
6. Patient Re-Activation

If you ignore any of these areas, you are losing ground exponentially… conversely by doing something in each of these areas you are compounding your gains. If I were to give you the choice of taking 3 million dollars right now or a penny that doubles every day for 30 days what would you choose? The 3 million bucks right? Guess what… I’m taking the penny and here’s why; by day 10 I’ll only have $5.12, but I know that the power of compounding results will get me all the way to $5,242.88 by day 20 and when it’s all said and done I will have 5,368,709.12 over 2 million dollars more than the person who takes the 3M right of the bat. I’m here to tell you that putting together all of your marketing techniques you can stand to see the same kinds of compounding results for your dental office. Why? Because by being everywhere you create the perception that you are the best!

You’re probably thinking that to do all of these things will be expensive, and how can you be sure that you will see a return? I’m not going to tell you that marketing is a sure thing, it IS a gamble and so many dentists have failed by trying just one or two of these strategies, before giving up — because of the wrong approach… and that would definitely make anyone a little “gun-shy”. That’s why if you follow our plan to the letter, we guarantee new patient results! We know that if you do all of the right things, the right way, you will see huge increases in your new business which means more profit.

You need to have a strategy for each one of the six (6) marketing avenues outlined above and it should be comprehensive and work seamlessly with the other five. So, if you’re too busy to sit down and plan all of that out, you can simply hire us to do it for you. If you are looking for an assessment on how you are currently doing in many of these areas, we are providing a comprehensive report card on where you are and where you need to go. If you are interested in seeing this report give us a call today at (323) 285-0016. We look forward to speaking to you soon!

Getting chatty with your patients

1100 600 dgp-dev

As of January, 2015 it was estimated that 74% of people are connected to some form of social media. That means that 74% of all people connect to others through the internet.  If this stat is true, then that means that as a practice you should be very proficient communicating via the internet. The best way to do this is to set up a chat client for your patients to access.

Providing a live chat program for your clients ensures that they can reach you when making a phone call is not convenient. Of course in order to make this successful, there will need to be a person on the other end of this exchange in order to ‘live chat.’

When you provide a live person on chat, it gives the chance to provide immediate customer service. You will be able to get information from your patient, as well as give important information that they will need. Be engaging with your patients while chatting with them, and be quick to respond so they do not lose interest. Train your staff so they will have the the knowledge to answer their questions, and be honest when you are unsure about something- with the promise to find out the answer.

Many people tend to get lost when navigating a website, so providing a live helper to answer questions will help reduce the amount of visitors abandoning their search and increase your conversion rate from browsers, to patients.

Remember to get the patients name and phone number early in the conversation in case you need it. Once they have their information, they will likely disconnect, so having contact information is a necessity.

Chatting with patients will only become more popular with time. So jumping on the bandwagon and being ahead of your competition is imperative when you are building a successful practice.

 

Source:

http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

https://www.google.com/?gws_rd=ssl#q=how+to+engage+clients+through+chat

https://econsultancy.com/blog/10644-stats-do-consumers-appreciate-live-chat-on-websites/

http://blog.bigcommerce.com/5-tips-increase-conversion-rate-live-chat/

http://www.healthcaresuccess.com/blog/medical-marketing-advertising/the-benefits-of-live-chat-on-your-medical-website-but-does-healthcare-marketing-need-it.html

A Custom Dental Website By Itself Does Not Guarantee New Patients

1100 600 dgp-dev

So your custom dental website looks pretty sleek and professional but your phone just isn’t ringing off the hook…

That’s because a nice looking site or a page 1 Google listing by itself is not enough to convert the average web-surfer looking for dental services; you need a dominating online presence everywhere the potential patient turns and an arsenal of conversion tools to get them scheduled once they land on your site.

You need glowing patient reviews across several platforms such as Google, Yelp, and Citysearch to inspire confidence that your visitor is making the right decision.

The appointment process needs to be an easy one, with online appointment requests, easy to find phone numbers, click-to call, and a friendly voice on the other side of the phone 24 hours a day seven days a week who will not ask your potential patient to “hold please.”

You need live chat to reel in “looky-loo’s” with real time assistance and special offers.

Lastly, for those potential patients that do not commit on the first look, a Google remarking strategy to follow them around, a steady social media presence and a directory listing everywhere your potential patient turns, will position you squarely above your competition.

Dental SEO and Search Engine Marketing

1100 600 dgp-dev

Your Dental Website Is Useless. We Can Help!

Why do you have a dental website?  Is it there so you can show your friends and family members that you are online and up on the times?  Or do you have a website just because everyone told you that you needed one, but you aren’t exactly sure why?  Maybe you have a website because you want to use it as a communication platform to tell people about your business and maybe even get some new patients with it?

Most of you created a dental website to help with your marketing efforts, and unfortunately just like MOST CEO’s in the world you probably got some bad advice along the way and your stuck with a website that isn’t very effective.  So will you ever know what will work and what won’t.  I mean you don’t really have time to build a dental website and then split test one idea after another… Right?  Well not to worry we have done all of that for you.

I’m going to give you the formula for building an incredible website, and then after that you can ask me questions on how to do it in the comments box below this post.  Here we go.

You have to have a lead capture on your website this means a place where you are collecting someones name and email address as part of your system. Once they are captured you need a follow up system something that will email them over time and bring them back to your website or get them to call you.

  • You need a good incentive.  Preferably one incentive per dental service you provide.  (ie. cleaning offer, a teeth whitening offer, an emergency offer, a root canal offer ect.)
  • Create a grabbing title, that will get someone to take action
  • Optimize your site with powerful keywords people use to search
  • Make sure to have a blog, and write in it at least once a week
  • Have calming colors and use a complimentary color for your buttons so they stand out
  • Add live chat to answer questions for people who are looking for information
  • Create emails at least 2 for each service you provide so if someone is interested in a service they get emails that are related to that service
  • Connect your website to your social media pages, and make sure you are promoting your social spots on every page of your dental website and every email you send out.

Find out how to do all of this and more by communicating with us here on Dental Game Plan.  We are here to help you have success with your dental website either together or on your own! Call us anytime 24/7 (323) 984-9836.

7 Reasons Our Marketing Formula Works

695 360 dgp-dev

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper.

Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions?

Well we have our own formula that has been tested and is proven to work in dentistry, and based on your goals we can implement one or all of these techniques to generate as many patients as you need:

  1. PPC – paid marketing on major search engines to get people who are actively searching for a service you provide
  2. Social Media Marketing to connect with existing patients and reach out to friends, family members and business targets
  3. Organic search results are listings of your website on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements.
  4. Email marketing where we reach out to new move ins in your market place and those who are looking for medical services
  5. Patient Referrals which we all know is the best source of new patients and can really multiply your practice success
  6. Patient reactivation for those who haven’t been to your practice for over a year, getting them back in and back on track
  7. Direct mail for those campaigns that need a massive branding and direct response push

 

You can get many of these services in  our 5 free patient program.  You need to act fast because your market will not last, so request an appointment today and let’s talk about how we can build your practice and get you started with this incredible opportunity.

Omnipresence: Be Everywhere

1100 600 dgp-dev

We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale.

The big guys are always everywhere… Walmart, Target, Amazon, Google, Ebay, Microsoft.  We can create a similar presence for you, in your market, by placing you in the path of your consumer until the decision is clear and you become the obvious choice.

An All Night Affair

1100 600 dgp-dev

It’s 8:30pm on a Tuesday night, someone calls your office with a dental emergency, now if you’re like most dental offices you have an emergency number on your answering system; the problem is most new patients will not leave a message or call your emergency number.

In fact, as soon as the answering system picks up 9 out of 10 will hang up the phone. So we fixed this little problem for you.  We have hired and trained dental operators that work around the clock to provide you 24 hours a day 7 days a week appointment scheduling opportunities.

Again this service is just one of the many that we provide in our 5 free patient program.

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

695 360 dgp-dev

Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!!

If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression.

Here are five things your website must have:

    1. Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office.
    2. Websites must  be optimized for the search engines and include a page for every service you provide
    3. Websites must have heat mapping technology so you can review what your patients are looking at and what they are clicking on
    4. Websites must have goal tracking, so you know every click and keyword that makes you money
    5. Websites must have email marketing and drip campaigns to follow up with each patient based on his or her interests

If you are lacking one or all of these 5 items it’s time to upgrade your exiting site or make a new one.  If not, you will be throwing away even more advertising dollars and eventually tell yourself that marketing and advertising doesn’t work, while your competition is cleaning up.

The Before and After Snapshot…

1100 600 dgp-dev

Before I started working with Dental Game Plan we had the top organic spot for [total sleep dentist Los Angeles], which my old website manager told me produced a lot of web traffic, but in a year we probably only got 1 or 2 patients from it.  Dental Game Plan came in and changed everything, they created our website, shot the videos and pictures, wrote the text content and created a unique story about our practice for our patients.  Now we get new patients almost daily.  I can’t see how anyone could go to our website and not want to be a patient of ours.

Kenneth Lee, DDS
lasleepdentist.com