Organic Ranking

How To Truly Connect With Patients on Social Media

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In this day and age, social media is a critical part of your marketing!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites?

It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before and after pictures. They might even like to read a short blog post including dental education. But if we are honest with ourselves, most people don’t scroll through their news feed hoping to learn about the root canal process. Would you? (Dentist, don’t answer that Ha Ha).

Visual content is CRITICAL. Here is something that time and research has proven your audience does want to see: Real time pictures of real people! They want to see the latest training you received or when your dental assistant gets engaged. They would love to see the charitable event you attend every year in March. Let them celebrate with you by posting pictures of an office staff member’s birthday celebration or dressing up for Halloween!

Equally as important, they want to see your patients! Share a celebratory photo of a patient whose braces you just removed after 2 1/2 years or a patient’s new smile after implant treatment! Share the humor in a patience numb mouth after prep work for a crown.

Getting pictures of your patients can be challenging, but don’t worry, we have you covered!! Try using posters! Posters with bright colors and fun captions are a wonderful ice breaker, allowing your patients to get involved and even allowing it to be FUN! Something like “My dentist rocks” or “My lips are numb”. How could anyone turn it down? Display these funny, light-hearted placards  in your operatories and around your office and get the conversation started.

Showing potential new patients that you offer a fun filled, yet also professional dental practice is critical. There is no better way to do this than showing off happy patient photos with you and your office staff! Allow people to become connected with you on a personal level! Good luck and happy picture taking!

Dental SEO and Search Engine Marketing

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Your Dental Website Is Useless. We Can Help!

Why do you have a dental website?  Is it there so you can show your friends and family members that you are online and up on the times?  Or do you have a website just because everyone told you that you needed one, but you aren’t exactly sure why?  Maybe you have a website because you want to use it as a communication platform to tell people about your business and maybe even get some new patients with it?

Most of you created a dental website to help with your marketing efforts, and unfortunately just like MOST CEO’s in the world you probably got some bad advice along the way and your stuck with a website that isn’t very effective.  So will you ever know what will work and what won’t.  I mean you don’t really have time to build a dental website and then split test one idea after another… Right?  Well not to worry we have done all of that for you.

I’m going to give you the formula for building an incredible website, and then after that you can ask me questions on how to do it in the comments box below this post.  Here we go.

You have to have a lead capture on your website this means a place where you are collecting someones name and email address as part of your system. Once they are captured you need a follow up system something that will email them over time and bring them back to your website or get them to call you.

  • You need a good incentive.  Preferably one incentive per dental service you provide.  (ie. cleaning offer, a teeth whitening offer, an emergency offer, a root canal offer ect.)
  • Create a grabbing title, that will get someone to take action
  • Optimize your site with powerful keywords people use to search
  • Make sure to have a blog, and write in it at least once a week
  • Have calming colors and use a complimentary color for your buttons so they stand out
  • Add live chat to answer questions for people who are looking for information
  • Create emails at least 2 for each service you provide so if someone is interested in a service they get emails that are related to that service
  • Connect your website to your social media pages, and make sure you are promoting your social spots on every page of your dental website and every email you send out.

Find out how to do all of this and more by communicating with us here on Dental Game Plan.  We are here to help you have success with your dental website either together or on your own! Call us anytime 24/7 (323) 984-9836.

7 Reasons Our Marketing Formula Works

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There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper.

Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions?

Well we have our own formula that has been tested and is proven to work in dentistry, and based on your goals we can implement one or all of these techniques to generate as many patients as you need:

  1. PPC – paid marketing on major search engines to get people who are actively searching for a service you provide
  2. Social Media Marketing to connect with existing patients and reach out to friends, family members and business targets
  3. Organic search results are listings of your website on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements.
  4. Email marketing where we reach out to new move ins in your market place and those who are looking for medical services
  5. Patient Referrals which we all know is the best source of new patients and can really multiply your practice success
  6. Patient reactivation for those who haven’t been to your practice for over a year, getting them back in and back on track
  7. Direct mail for those campaigns that need a massive branding and direct response push

 

You can get many of these services in  our 5 free patient program.  You need to act fast because your market will not last, so request an appointment today and let’s talk about how we can build your practice and get you started with this incredible opportunity.

Omnipresence: Be Everywhere

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We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale.

The big guys are always everywhere… Walmart, Target, Amazon, Google, Ebay, Microsoft.  We can create a similar presence for you, in your market, by placing you in the path of your consumer until the decision is clear and you become the obvious choice.

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

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Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!!

If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression.

Here are five things your website must have:

    1. Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office.
    2. Websites must  be optimized for the search engines and include a page for every service you provide
    3. Websites must have heat mapping technology so you can review what your patients are looking at and what they are clicking on
    4. Websites must have goal tracking, so you know every click and keyword that makes you money
    5. Websites must have email marketing and drip campaigns to follow up with each patient based on his or her interests

If you are lacking one or all of these 5 items it’s time to upgrade your exiting site or make a new one.  If not, you will be throwing away even more advertising dollars and eventually tell yourself that marketing and advertising doesn’t work, while your competition is cleaning up.

How open is your appointment book?

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The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule.

After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for half a day with nothing to do.

You went to dental school to be a dentist.  That’s what you love to do and the last thing you want to do is worry about how you are going to fill your appointment book.  Today can be the last day you worry about openings in your schedule.  Once you get started on our 5 free patient program… The rest will be history.

Are You Getting Measurable, Positive Results?

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If your practice had the flu would you simply prescribe an antiviral and say have a good day.  Probably not, you would want your practice to get better as fast as possible, so you would tell your practice to get plenty of rest, drink clear liquids, use a humidifier, take some throat lozenges, and maybe even Tylenol or Advil for aches and pain.

When you’re sick people avoid you and the same thing happens to your practice.  If you aren’t attracting patients, you’re losing them based on average rates of attrition.  Get your dental practice the medicine it needs to become healthy and strong.  Now with a complete dental marketing approach you can get 100’s of new appointments, more Facebook likes, Twitter followers, better online reviews with Google & Yelp, reactivate patients and much more.  Your practice will feel better than it ever has and be an unstoppable force in your market place.

Here is Why Your Website Will Never Work

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Look you may think pandas and penguins are cute cuddly black and white animals that wouldn’t hurt a fly.  But in reality Penguin and Panda are the updates that Google makes each year, and the truth is they are vicious little creatures ready to destroy your ranking and any hope of generating new patients for your office.

Right now with Google’s latest update many of your sites, built even in the last few months, are going to be extinct within a year.  To combat this we have built a platform that will allow us to update all of our client’s websites with a push of a button, every time Google makes an update we make adjustments and then pass those changes along to you, making sure you stay on top of technology and remain relevant in the ever changing search engine universe.

But wait… There’s more, your website is also most likely missing the key ingredients to turn a visitor into a new happy patient, we call these ingredients conversion tools.