Dental Game Plan | Website Plumbing

Dental Websites, Dental Leads, Dental Marketing

Website Plumbing

By Monarchy Media LLC on January 19, 2023 at 9:58 PM

Proper plumbing for your dental website is essential for connecting all of your social media and tracking your marketing performance. It refers to the way all of your social media platforms connect with each other and how you can use data from one platform to improve your performance on another. The central point for all of this to happen is your website, or any landing pages you build.

To ensure that your website is properly plumbed, you need to set up a tool called the Google Tag Manager.

This tool allows you to keep all of your scripts in one place and add them to any page on your website. This way, anytime someone visits your website, you can track their behavior and send the data back to your Facebook, Google Analytics, or AdWords account.

To set up the Google Tag Manager, you will need to work with your website master. They will need to add your Facebook pixel, Google Analytics, and other scripts to the tag manager. Once this is done, it is essential to test the setup to ensure that it is working correctly.

By having proper plumbing for your website, you will be able to track your marketing performance by channel and make data-driven decisions to improve your results. If you have any questions or need help setting this up, please feel free to reach out to us.

We would be happy to help you out and get your website properly plumbed for success.

Transcript

What is proper plumbing for your website? No, you don't need to call your local plumber, but you probably will need an expert as this does get a little technical. So what is plumbing if it doesn't have to do with the plumber? It's the way all of your social media connects with each other. It's how you get Google talking to your Facebook grama, talking to your analytics and everything in between. The central point for all of this to happen is your website or any landing page that you build, anytime someone [00:00:30] hits one of these pages, you wanna be able to track it and send the data back to your Facebook gram Meta Ads account, your Google Analytics or your AdWord account. If you don't have this set up correctly, then you're probably missing the both. The best tool to use for this that can keep all of your scripts in one place and add them to any page on your website is called the Google Tag Manager. If you don't have this setup, please call your website master right now and have them put your Facebook pixel and [00:01:00] your Google Analytics, et cetera. Aim to the tag manager. Once you have done this, make sure to test it as this is critical to your overall success and understanding how your marketing is performing by channel. If you have any questions or need help setting this up, please let us know. You can email us or call us directly and we'll be happy to help you out. Thanks.

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