When it comes to growing a successful business, touchpoints play a vital role. 

In fact, research shows that the average contact rate to conversion is seven attempts. However, a staggering 72% of all leads are not followed up with more than once. This includes patients who are overdue for cleanings, need treatment, and even new patients. So, how can you fix this and ensure that your staff members are following up effectively?

One solution is to use a simple spreadsheet on Google (not good actually, but better than nothing). 

By forcing team members to keep calling and using cells to track progress and dates, you can pull up the document at any time and see the status of each patient. If the sheet isn't getting updated daily, then you know there is a problem.

Another solution is to use technology that keeps leads inside a system. This way, leads can be called, texted, and emailed on a regular schedule. 

We have developed a whole AI system dedicated to it. You can try it here.

How can you make your business more effective? 

I hope this is useful and offers some view points and approaches you can work with.

Transcription

The never ending contact cycle. So how does your business become super successful with your new patient marketing? It's all about touchpoints. Let's discuss this. Did you know that 72% of all leads are not followed up with more than one time? That includes people who are due for cleanings, need treatment, and even new patients. The average contact rate to conversion is seven attempts. So more likely than not, your staff members are falling short [00:00:30] by six attempts. So how do you fix this? I think the cheap and easy way to do this is through a spreadsheet on Google. You force team members to keep calling and using cells to track progress and dates that they call. That way if you have a bunch of leads in there, you can always pull up that document and see where the status of the patient is. That sheet isn't getting updated with calls daily and you know that you have a problem. 

The other solution is to use a technology that keeps those leads inside of a system. That way the leads are being called [00:01:00] texted and emailed on a regular schedule. If this is happening, you will see your contact rates go up tremendously. That means more bookings for your office and increased production. The only thing you have to do in a situation like this one is make sure that someone is using that system on a continual basis. If you need help setting up these systems or have questions about how to make this part of your business more effective, feel free to schedule a time to meet with me by going to [calendly.com/JoshuaSummers](https://calendly.com/joshuasummers). I hope to hear from you soon, and I look forward to the discussion.