As a dental practitioner your number one goal is to take care of every patient that comes through your doors by giving them healthy, beautiful smiles however, sometimes there just aren’t enough people coming through the doors. To get more new people into your dental chairs you must have solid marketing strategies. I’m going to assume you aren’t investing in mass-market, big-budget, TV and radio promotion — good glad you’re not wasting your money. Here’s the question I ask doctors when we meet for the first time; What’s your current strategy and is it based on strong marketing fundamentals?
First, let me say this I don’t believe competition actually exists. I believe you can completely dominate and control your market place. Dentists that buy in to the approach I’m advocating in this article are going to get the biggest piece of the pie by doing things bigger and better than everyone else. Not just by a little bit, by a lot!
The main thing you need to know is that you can’t just rely on the basics. Sure, working with your existing patients to generate referrals will always be a part of your marketing strategy but it’s just one small piece, and to be honest I haven’t met a dentist yet that can’t improve this part of their business, so the good news is that everything your doing can and will get better! If you want great success you have to appear to be the best right from the get-go. You must have an omnipresence, you must be everywhere and the quality of your brand must stand far apart from everybody else. The marketing areas you must focus on are:
1. Direct/Outdoor (Postcards, Mailers, Door Hangers, Billboards)
2. Search Engine Marketing
3. Social Media Marketing
4. Internal Patient Referrals
5. Reputation Management
6. Patient Re-Activation
If you ignore any of these areas, you are losing ground exponentially… conversely by doing something in each of these areas you are compounding your gains. If I were to give you the choice of taking 3 million dollars right now or a penny that doubles every day for 30 days what would you choose? The 3 million bucks right? Guess what… I’m taking the penny and here’s why; by day 10 I’ll only have $5.12, but I know that the power of compounding results will get me all the way to $5,242.88 by day 20 and when it’s all said and done I will have 5,368,709.12 over 2 million dollars more than the person who takes the 3M right of the bat. I’m here to tell you that putting together all of your marketing techniques you can stand to see the same kinds of compounding results for your dental office. Why? Because by being everywhere you create the perception that you are the best!
You’re probably thinking that to do all of these things will be expensive, and how can you be sure that you will see a return? I’m not going to tell you that marketing is a sure thing, it IS a gamble and so many dentists have failed by trying just one or two of these strategies, before giving up — because of the wrong approach… and that would definitely make anyone a little “gun-shy”. That’s why if you follow our plan to the letter, we guarantee new patient results! We know that if you do all of the right things, the right way, you will see huge increases in your new business which means more profit.
You need to have a strategy for each one of the six (6) marketing avenues outlined above and it should be comprehensive and work seamlessly with the other five. So, if you’re too busy to sit down and plan all of that out, you can simply hire us to do it for you. If you are looking for an assessment on how you are currently doing in many of these areas, we are providing a comprehensive report card on where you are and where you need to go. If you are interested in seeing this report give us a call today at (323) 285-0016. We look forward to speaking to you soon!