Welcome to the age of sharing! Where everyone’s opinions are out there and they all matter (to one degree or another). I am talking to you about the power and importance of online reviews. Thanks to technology, it is incredibly simple for every customer to find out all that they need to know about any business before even walking through its door.
People ask for their friends’ opinions quite often, but their friends can be biased. Also things that are important to one person may not matter to another. If someone wants access to the thoughts of a broad and diverse group of people, online reviews are what they look for.
A recent survey from 2014 found that 72% of people felt that positive customer reviews made them trust a business more. Only 18% of people said reviews do not influence their opinion, and a mere 10% said that they don’t read online reviews.
Your prospective patients have countless review websites to turn to, foremost being Google+ and Yelp when they want to do their research before buying. Whether they are at home or work on their computer, or on their smartphone while going about their day, the reputation of your office can be found in an instant. Your practice needs positive reviews to bring in more patients, and the more positive reviews you have, the more appealing your business will become.