Don’t Just Count Your Reviews, Make Sure Your Reviews Count

Once you have your patients ready to leave reviews, please remember this advice.  Do not encourage them to post from any device in your office that may be using the same IP address.  I know it seems like a simple way to get your reviews done.  You are already talking to the patient about leaving a review.  Why not go ahead and let them leave the review from your office?  Here’s why… These review sites are smart, and they want to make sure the reviews are fair and honest.  The have different systems in place…

Turning Review Readers into Review Writers

As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them.  This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor.  This is where you and your staff come in. A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients,…

All reviews are good reviews

More people are leaving more reviews overtime.  This graph shows the percentage of different generations who have posted a review online as of the first quarter of this year.  At that time, 63 percent of Millennials have posted a review online.  With numbers like this, you can see how important it is to make sure that every review counts. All of your reviews will not be positive.  The fact is, no one is perfect and we all have room for improvement.  The same is true for your dental practice.  You can benefit from those less…

How To Truly Connect With Patients on Social Media

In this day and age, social media is a critical part of your marketing (http://youtu.be/QN80xF5ASfc)!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites? It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before…

Has Your Dental Practice Been Googled Today?

Welcome to the age of sharing!  Where everyone’s opinions are out there and they all matter (to one degree or another).  I am talking to you about the power and importance of online reviews.  Thanks to technology, it is incredibly simple for every customer to find out all that they need to know about any business before even walking through its door. People ask for their friends’ opinions quite often, but their friends can be biased.  Also things that are important to one person may not matter to another.  If someone wants access to the…

Why Patient Feedback Is So Critical

Have you ever lost a patient and thought, “wow, what did we do wrong?”  There is nothing worse than losing a patient to miscommunication or a misunderstanding.  So a top priority of ours is to make sure we hear and listen to the voice of your patients. Opening up forms of communication also helps you avoid 1 and 2 star reviews online in places you don’t want them.  To get feedback we put in place a survey, and ask your patients about their previous experience at the office.  Having this information allows us to take action quickly to save…

Are You Good At Getting Referrals?

Do you and your office staff have a system to tell your great patients that you are looking for one or two more just like them?  How do you approach that subject and what do you say to encourage your patients to spread the word about your incredible practice? Although we would never suggest that you stop any of these practices in your office, we do want to help!  Some doctors just aren’t good at bringing up these subjects and for those of you who are we can help you enhance your approach and bring up…

Mission Impossible: The Plight of Dentistry

You have to be a Dentist AND run a business!  Seems daunting and yes, sometimes may even seem impossible, especially if  you consider that the world is driven by technology and things can change in the blink of an eye.  That’s why it’s important to stay on top of all of it!  But what does that mean?  How can you know for sure that you are getting likes on Facebook? Reviews on Google or Yelp?  Page ranking in search engines? And clicks on your Adwords campaigns??? Maybe the better question is how can YOU do all…

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