Rescheduling the cancelled or no-show appointments…

Lets face it… we are all human, and have a lot on our plates. I am sure every single one of us has forgotten an appointment, or double booked our schedule. So as a practice, how do you take in to account human error? Here are a few ways to remind patients of their appointments, and encourage re-booking when something else comes up. 1. Call your patients and remind them. –Everyone needs a reminder now and then, and we find that it works best when it comes a few days in advance. When you call…

“You Want Me To Do What?!? Give Away My Services? Are You Crazy??!?!”

Over the years, we have found that dental internet marketing hinges on new patient specials. Yet with every new client that comes to our program, I spend countless hours working to get them on board with the notion that new patient specials are not just needed but critical to growing their business long-term. So I would like to take a minute to discuss some of the objections I listen to over and over again and how I’m likely to respond should you and I ever have this conversation in person. Client: I really don’t want…

What Your Office Is Really Saying

Often times when a patient calls in to your office directly, they are greeted with a busy receptionist with a lot on their plate. Most likely scenario is they are probably sitting in front of a patient that is waiting to be checked in or out, and they have 5 other telephone lines ringing to be picked up. Of course we know your office cares deeply about each and every patient that comes in to see you.  Moreover, you we know you care about the overall customer experience and how that translates to long-term success…

Together We Can Stop The Machines!

How many times have you called an office, a restaurant, or a doctor and had the phone ring and ring until it clicks over to a prerecorded message. “Sorry we are not in right now…” Of course you don’t know what the next part of the message is, because you already hung up. A recent study found that 75% of all calls sent to voice mail, hang up. EVoice also did a study, and they found that of all messages left, 33% of them are not ever even checked. This undoubtedly is harmful to any business….

Getting chatty with your patients

As of January, 2015 it was estimated that 74% of people are connected to some form of social media. That means that 74% of all people connect to others through the internet.  If this stat is true, then that means that as a practice you should be very proficient communicating via the internet. The best way to do this is to set up a chat client for your patients to access. Providing a live chat program for your clients ensures that they can reach you when making a phone call is not convenient. Of course in order…

Quick tip videos are great for social media

When was the last time you sat down and actually watched a video that was over 3 minutes long, while browsing through the Internet? Recent studies have shown that our attention spans are getting shorter and shorter, which means that the consumer now demands useful information upfront while visiting a new website, as this article published by The Guardian states. As soon as your patients visit your Facebook page, they’ll want to either be entertained or informed. Information, however, always needs to be backed up by a knowledgeable source. The words by themselves are ineffective…

A Custom Dental Website By Itself Does Not Guarantee New Patients

So your custom dental website looks pretty sleek and professional but your phone just isn’t ringing off the hook… That’s because a nice looking site or a page 1 Google listing by itself is not enough to convert the average web-surfer looking for dental services; you need a dominating online presence everywhere the potential patient turns and an arsenal of conversion tools to get them scheduled once they land on your site. You need glowing patient reviews across several platforms such as Google, Yelp, and Citysearch to inspire confidence that your visitor is making the…

The Dreaded “Could You Please Hold…” Request

No one enjoys being placed on hold. When you are forced to actually call a business to get the answers you need, being on hold is just an annoying waste of time. With technology on the rise, and answers literally at our fingertips, having correct, actionable answers now is more important than ever. Most company’s online marketing goals are to engage the potential customer enough to warrant a phone call. In fact,  93% of the average marketing / advertising budget is spent to entice potential customers to call you.  When a person actually does call in, it’s…

Dental Marketing Expense & Why Marketing Is Critical

Let’s face it the financial outlay to marketing your dental office properly can seem to be really expensive.  You probably need to build a new website, create video, produce ads, get a CPC campaign set up and running, promote yourself on Facebook, Twitter and other social platforms, and then on top of that you have all the additional costs and headaches of marketing.  As we all know this can be very expensive, with Google pay per click costs averaging at $10 to $25 per click, your daily budgets will easily be in the $50 to…

How Much Does An Empty Dental Chair Cost?

We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year. Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is….

This is Why Your Staff Should Never Answer the Phone…

“Hello, thank you for calling our Dental office this is Julie can you please hold.”  — Two minutes roll by like nothing… and !BAM! your potential NEW PATIENT is gone! This happens more often than you’d like to admit.  New patients get stuck on hold all the time and end up hanging up because your front office is too busy and frankly may not care if you add more appointments on the books. Look it’s not their fault, let’s face it these team members have to pull charts, answer phones, take care of billing, schedule future…

An All Night Affair

It’s 8:30pm on a Tuesday night, someone calls your office with a dental emergency, now if you’re like most dental offices you have an emergency number on your answering system; the problem is most new patients will not leave a message or call your emergency number. In fact, as soon as the answering system picks up 9 out of 10 will hang up the phone. So we fixed this little problem for you.  We have hired and trained dental operators that work around the clock to provide you 24 hours a day 7 days a week…

Are You Averaging The Average?

One of the most difficult things in dentistry is bringing in a new patient, earning their trust and then getting them to accept the treatment plan you put together.   This is not just a skill it’s an art and that art is backed by a carefully thought out process.  Your marketing will not work unless you have this part figured out. So what’s your system?  Do you work with the patients directly or do you have an office manager to take patients through your plan? We have partnered with some of dentistry’s top consultants who are…

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!! If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression. Here are five things your website must have: Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office….

Hi My Name Is Lacey… How Can I Assist You

Imagine that you had someone waiting by his or her computer day and night to answer any dental question a visitor had while browsing your web site.  Now imagine that this representative had been trained to know all the ins and outs of your practice so that the service was personal and to the point. This person would be friendly direct and help you book new patient appointments, even when that new patient can’t pick up a phone because he or she might be at work. How do you think this would enhance the perception of…

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