Rescheduling the cancelled or no-show appointments…

Lets face it… we are all human, and have a lot on our plates. I am sure every single one of us has forgotten an appointment, or double booked our schedule. So as a practice, how do you take in to account human error? Here are a few ways to remind patients of their appointments, and encourage re-booking when something else comes up. 1. Call your patients and remind them. –Everyone needs a reminder now and then, and we find that it works best when it comes a few days in advance. When you call…

Don’t Just Count Your Reviews, Make Sure Your Reviews Count

Once you have your patients ready to leave reviews, please remember this advice.  Do not encourage them to post from any device in your office that may be using the same IP address.  I know it seems like a simple way to get your reviews done.  You are already talking to the patient about leaving a review.  Why not go ahead and let them leave the review from your office?  Here’s why… These review sites are smart, and they want to make sure the reviews are fair and honest.  The have different systems in place…

Get On Top, Stay On Top and Leave Your Competition Behind

As a dental practitioner your number one goal is to take care of every patient that comes through your doors by giving them healthy, beautiful smiles however, sometimes there just aren’t enough people coming through the doors. To get more new people into your dental chairs you must have solid marketing strategies. I’m going to assume you aren’t investing in mass-market, big-budget, TV and radio promotion — good glad you’re not wasting your money.   Here’s the question I ask doctors when we meet for the first time; What’s your current strategy and is it based on strong marketing fundamentals?…

“You Want Me To Do What?!? Give Away My Services? Are You Crazy??!?!”

Over the years, we have found that dental internet marketing hinges on new patient specials. Yet with every new client that comes to our program, I spend countless hours working to get them on board with the notion that new patient specials are not just needed but critical to growing their business long-term. So I would like to take a minute to discuss some of the objections I listen to over and over again and how I’m likely to respond should you and I ever have this conversation in person. Client: I really don’t want…

What Your Office Is Really Saying

Often times when a patient calls in to your office directly, they are greeted with a busy receptionist with a lot on their plate. Most likely scenario is they are probably sitting in front of a patient that is waiting to be checked in or out, and they have 5 other telephone lines ringing to be picked up. Of course we know your office cares deeply about each and every patient that comes in to see you.  Moreover, you we know you care about the overall customer experience and how that translates to long-term success…

Turning Review Readers into Review Writers

As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them.  This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor.  This is where you and your staff come in. A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients,…

Social Media Icons: The Symbols of this Generation

Social media icons can be found everywhere these days. They are used by businesses of all kinds, and act as visual imagery to relay a message. They are used not only to increase brand exposure, but also to encourage customer interactions. Social media has grown immensely in the past several years, and continues to grow at a pace faster than ever before. It is now an essential part of custom dental marketing. Much of this growth is due to changes in technology, especially on mobile devices. As technology changes, so must your marketing. Techniques that…

All reviews are good reviews

More people are leaving more reviews overtime.  This graph shows the percentage of different generations who have posted a review online as of the first quarter of this year.  At that time, 63 percent of Millennials have posted a review online.  With numbers like this, you can see how important it is to make sure that every review counts. All of your reviews will not be positive.  The fact is, no one is perfect and we all have room for improvement.  The same is true for your dental practice.  You can benefit from those less…

Getting chatty with your patients

As of January, 2015 it was estimated that 74% of people are connected to some form of social media. That means that 74% of all people connect to others through the internet.  If this stat is true, then that means that as a practice you should be very proficient communicating via the internet. The best way to do this is to set up a chat client for your patients to access. Providing a live chat program for your clients ensures that they can reach you when making a phone call is not convenient. Of course in order…

The Dreaded “Could You Please Hold…” Request

No one enjoys being placed on hold. When you are forced to actually call a business to get the answers you need, being on hold is just an annoying waste of time. With technology on the rise, and answers literally at our fingertips, having correct, actionable answers now is more important than ever. Most company’s online marketing goals are to engage the potential customer enough to warrant a phone call. In fact,  93% of the average marketing / advertising budget is spent to entice potential customers to call you.  When a person actually does call in, it’s…

Reactivation is Buried Treasure

Some of the best revenue your business has access to right now are the patients you’ve already seen.  Most practices have a hard time keeping track of every patient who has come and gone over the years.  Your Dental Game Plan can include campaigns to reactivate and bring lost or wayward patients back in for cleanings and other dental work that they may be missing out on. So grab a compass and shovel… we’ve got a map where “$$” marks the spot.  

Are You Averaging The Average?

One of the most difficult things in dentistry is bringing in a new patient, earning their trust and then getting them to accept the treatment plan you put together.   This is not just a skill it’s an art and that art is backed by a carefully thought out process.  Your marketing will not work unless you have this part figured out. So what’s your system?  Do you work with the patients directly or do you have an office manager to take patients through your plan? We have partnered with some of dentistry’s top consultants who are…

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