Rescheduling the cancelled or no-show appointments…

Lets face it… we are all human, and have a lot on our plates. I am sure every single one of us has forgotten an appointment, or double booked our schedule. So as a practice, how do you take in to account human error? Here are a few ways to remind patients of their appointments, and encourage re-booking when something else comes up. 1. Call your patients and remind them. –Everyone needs a reminder now and then, and we find that it works best when it comes a few days in advance. When you call…

“You Want Me To Do What?!? Give Away My Services? Are You Crazy??!?!”

Over the years, we have found that dental internet marketing hinges on new patient specials. Yet with every new client that comes to our program, I spend countless hours working to get them on board with the notion that new patient specials are not just needed but critical to growing their business long-term. So I would like to take a minute to discuss some of the objections I listen to over and over again and how I’m likely to respond should you and I ever have this conversation in person. Client: I really don’t want…

What Your Office Is Really Saying

Often times when a patient calls in to your office directly, they are greeted with a busy receptionist with a lot on their plate. Most likely scenario is they are probably sitting in front of a patient that is waiting to be checked in or out, and they have 5 other telephone lines ringing to be picked up. Of course we know your office cares deeply about each and every patient that comes in to see you.  Moreover, you we know you care about the overall customer experience and how that translates to long-term success…

Turning Review Readers into Review Writers

As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them.  This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor.  This is where you and your staff come in. A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients,…

Getting chatty with your patients

As of January, 2015 it was estimated that 74% of people are connected to some form of social media. That means that 74% of all people connect to others through the internet.  If this stat is true, then that means that as a practice you should be very proficient communicating via the internet. The best way to do this is to set up a chat client for your patients to access. Providing a live chat program for your clients ensures that they can reach you when making a phone call is not convenient. Of course in order…

Quick tip videos are great for social media

When was the last time you sat down and actually watched a video that was over 3 minutes long, while browsing through the Internet? Recent studies have shown that our attention spans are getting shorter and shorter, which means that the consumer now demands useful information upfront while visiting a new website, as this article published by The Guardian states. As soon as your patients visit your Facebook page, they’ll want to either be entertained or informed. Information, however, always needs to be backed up by a knowledgeable source. The words by themselves are ineffective…

A Custom Dental Website By Itself Does Not Guarantee New Patients

So your custom dental website looks pretty sleek and professional but your phone just isn’t ringing off the hook… That’s because a nice looking site or a page 1 Google listing by itself is not enough to convert the average web-surfer looking for dental services; you need a dominating online presence everywhere the potential patient turns and an arsenal of conversion tools to get them scheduled once they land on your site. You need glowing patient reviews across several platforms such as Google, Yelp, and Citysearch to inspire confidence that your visitor is making the…

The Dreaded “Could You Please Hold…” Request

No one enjoys being placed on hold. When you are forced to actually call a business to get the answers you need, being on hold is just an annoying waste of time. With technology on the rise, and answers literally at our fingertips, having correct, actionable answers now is more important than ever. Most company’s online marketing goals are to engage the potential customer enough to warrant a phone call. In fact,  93% of the average marketing / advertising budget is spent to entice potential customers to call you.  When a person actually does call in, it’s…

5 Things You NEED to Have a Super Successful General Dental Practice

Sometimes I get an inspired thought and today I am going to open up and really speak my mind.  I have been very fortunate to have met and worked with some of the best dental offices in the Untied States and conversely have also have had the chance to help dental offices that struggle to pay their bills.  Today I’m going to share with you the BIG differences between these two types of practices and do it in a very plain and simple way.  In fact I have broken it down to 5 points, which…

7 Reasons Our Marketing Formula Works

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper. Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions? Well…

You Can’t Afford To Wait

Unfortunately we can’t provide our services to every office and make them effective.  1-800 dentist tried to do this and over-saturation made their program worthless.  We are only looking for one dental practice per city to work with and do business with. Chances are, if you are seeing this webpage, its because we have decided to market heavily in your area to you and your competition.  So if you are interested, waiting may not be a good option.  We have already had situations where doctors have lost their spot and we don’t want that to happen to…

Omnipresent: Be Everywhere

We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale. The big guys…

Monitor, Review, Train… Repeat

Do you have the ability to record and listen to the interactions the members of your front office have with your patients… more specifically with potential new patients?  Listening to these conversations can uncover a lot of great opportunities for training and refining how your work systems, and if you don’t have time to listen, we will. Every phone call that comes in on a daily basis is reviewed and graded, and each week our staff meets to review each of our dental operators in which their calls are openly discussed by management and their…

An All Night Affair

It’s 8:30pm on a Tuesday night, someone calls your office with a dental emergency, now if you’re like most dental offices you have an emergency number on your answering system; the problem is most new patients will not leave a message or call your emergency number. In fact, as soon as the answering system picks up 9 out of 10 will hang up the phone. So we fixed this little problem for you.  We have hired and trained dental operators that work around the clock to provide you 24 hours a day 7 days a week…

Representatives Who Represent Our Values

Before trying our system a lot of our doctors will ask us — “How do I know I can trust your operators to represent our practice well?” It’s important that our team reflects the level of service equal to the service you provide at your office.  Before we start any campaign, we want to get to know your practice.  We create a detailed spreadsheet that aids us with important information about your business and doctors in real-time.  We get to know your staff members and train them for the interactions we’ll be having on a sometimes daily…

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