When was the last time you sat down and actually watched a video that was over 3 minutes long, while browsing through the Internet? Recent studies have shown that our attention spans are getting shorter and shorter, which means that the consumer now demands useful information upfront while visiting a new website, as this article published by The Guardian states.
As soon as your patients visit your Facebook page, they’ll want to either be entertained or informed. Information, however, always needs to be backed up by a knowledgeable source. The words by themselves are ineffective if the audience won’t take them as true.
That’s why it’s so important to have videos in which you, the doctor, give quick tips to your patients on how to obtain great oral health, or how to avoid falling into traps that will make their mouths less clean. When we see a doctor on the screen giving us advice or telling us what’s important for our health, we’ll inevitably take that in and, in most cases, apply it to our routines. After all, we all want to live a long and healthy life.
You may think that, because you don’t have that Hollywood fancy equipment to record your videos, you shouldn’t even bother making them. Well, don’t forget that our phones and tablets are now able to record video footage in full HD resolution; there was even a film at the 2015 Sundance Film Festival that was completely recorded in an iPhone 5S.
So, if filmmakers out there are making full feature-length films on phones, you should be able to record short 30 to 90-second long videos with the equipment you have in hand. Just take out your phone or tablet and talk to your patients directly, give them tips, tell them what’s important for their oral health maintenance and let them know why you are the best and most knowledgeable dentist out there.