Are You Averaging The Average?

One of the most difficult things in dentistry is bringing in a new patient, earning their trust and then getting them to accept the treatment plan you put together.   This is not just a skill it’s an art and that art is backed by a carefully thought out process.  Your marketing will not work unless you have this part figured out. So what’s your system?  Do you work with the patients directly or do you have an office manager to take patients through your plan? We have partnered with some of dentistry’s top consultants who are…

Why Patient Feedback Is So Critical

Have you ever lost a patient and thought, “wow, what did we do wrong?”  There is nothing worse than losing a patient to miscommunication or a misunderstanding.  So a top priority of ours is to make sure we hear and listen to the voice of your patients. Opening up forms of communication also helps you avoid 1 and 2 star reviews online in places you don’t want them.  To get feedback we put in place a survey, and ask your patients about their previous experience at the office.  Having this information allows us to take action quickly to save…

Are You Good At Getting Referrals?

Do you and your office staff have a system to tell your great patients that you are looking for one or two more just like them?  How do you approach that subject and what do you say to encourage your patients to spread the word about your incredible practice? Although we would never suggest that you stop any of these practices in your office, we do want to help!  Some doctors just aren’t good at bringing up these subjects and for those of you who are we can help you enhance your approach and bring up…

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!! If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression. Here are five things your website must have: Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office….

Hi My Name Is Lacey… How Can I Assist You

Imagine that you had someone waiting by his or her computer day and night to answer any dental question a visitor had while browsing your web site.  Now imagine that this representative had been trained to know all the ins and outs of your practice so that the service was personal and to the point. This person would be friendly direct and help you book new patient appointments, even when that new patient can’t pick up a phone because he or she might be at work. How do you think this would enhance the perception of…

Mission Impossible: The Plight of Dentistry

You have to be a Dentist AND run a business!  Seems daunting and yes, sometimes may even seem impossible, especially if  you consider that the world is driven by technology and things can change in the blink of an eye.  That’s why it’s important to stay on top of all of it!  But what does that mean?  How can you know for sure that you are getting likes on Facebook? Reviews on Google or Yelp?  Page ranking in search engines? And clicks on your Adwords campaigns??? Maybe the better question is how can YOU do all…

The Before and After Snapshot…

Before I started working with Dental Game Plan we had the top organic spot for [total sleep dentist Los Angeles], which my old website manager told me produced a lot of web traffic, but in a year we probably only got 1 or 2 patients from it.  Dental Game Plan came in and changed everything, they created our website, shot the videos and pictures, wrote the text content and created a unique story about our practice for our patients.  Now we get new patients almost daily.  I can’t see how anyone could go to our website and not…

Which Numbers Matter?

I can’t tell you how many doctors have come to us and said “you know I’ve heard all of this before, all these companies show us these big numbers of how many people clicked and how good our online traffic was, but in reality we’ve spent thousands of dollars and only booked a couple of patients.” We understand this concern and that’s why the most important number to us is the number of new appointments we help you get.  Sure the other numbers do matter, and it takes time to really build a great marking strategy,…

There Can Be Only One…

Not too long ago a doctor scheduled an appointment to talk to us about our 5 patient program.  He watched our entire presentation and afterwards he had several questions, as any good business owner would, he wanted to make sure that this was a good fit for his practice. After our conversation he thanked us for our time and said that he would call us back, which he did about two weeks later.  He was having a really bad week with lots of empty chairs, both for him and his partner.  We regretfully had to tell him that…

Forget What You Know About Dental Marketing

Most dentists think that there is one magical solution that will fix all their marketing needs.  We’re here to tell you that this is not the truth. With the Internet there are so many ways to get information, and any bit of information that your existing or potential patients find can cause you to sink or swim.  We will not only protect your reputation, but also create a platform where your practice can live and thrive online. The Dental Game Plan solution is to be omnipresent; we will take your practice and put you everywhere, and create…

How open is your appointment book?

The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule. After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for…

Dental Website – I’m much happier when I’m busy…

I love to be busy, and I like it when my staff is moving and the office is buzzing.  Before I had Dental Game Plan I wasn’t as busy as I wanted to be.  I couldn’t believe how many incredible programs were available for my office.  Before I knew it I was on page one of Google, posting every day on Facebook, and getting great reviews on Yelp.  I felt like I was everywhere.  In fact I saw one of my competitors at a dental seminar and he even brought it up.  I highly recommend getting Dental Game Plan; it will…

Is Your Marketing Getting Measurable, Positive Results?

If your practice had the flu would you simply prescribe an antiviral and say have a good day.  Probably not, you would want your practice to get better as fast as possible, so you would tell your practice to get plenty of rest, drink clear liquids, use a humidifier, take some throat lozenges, and maybe even Tylenol or Advil for aches and pain. When you’re sick people avoid you and the same thing happens to your practice.  If you aren’t attracting patients, you’re losing them based on average rates of attrition.  Get your practice the medicine it needs…

Here is Why Your Website Will Never Work

Look you may think pandas and penguins are cute cuddly black and white animals that wouldn’t hurt a fly.  But in reality Penguin and Panda are the updates that Google makes each year, and the truth is they are vicious little creatures ready to destroy your ranking and any hope of generating new patients for your office. Right now with Google’s latest update many of your sites, built even in the last few months, are going to be extinct within a year.  To combat this we have built a platform that will allow us to update all…

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