Once you have your patients ready to leave reviews, please remember this advice. Do not encourage them to post from any device in your office that may be using the same IP address. I know it seems like a simple way to get your reviews done. You are already talking to the patient about leaving a review. Why not go ahead and let them leave the review from your office? Here’s why…
These review sites are smart, and they want to make sure the reviews are fair and honest. The have different systems in place to catch what they believe are fake reviews. Several reviews coming from the same IP address will appear to be reviews coming from the same person, and these reviews can get removed. Even if every review is from a different person, just being from the same IP address will raise a flag against those reviews.
If your office doesn’t offer wireless internet to your patients, then you’re mostly in the clear. Just don’t let them post their review from one of your computers or devices linked into your internet. If you do offer wireless internet in your office, even posting from their own tablet or phone while using your internet could get that patient’s review filtered. Try your best to get them to leave their review later from their own home.
This system really is in place to protect your office. Not only are the sites making sure that someone is not falsely leaving positive reviews for your business, they are also watching for people posting fraudulent negative reviews. I’m sure your patients are always happy with your office, but imagine some occurrence where someone is not pleased. They could go home and create multiple accounts and leave multiple negative reviews for you that place your office in a bad light.
Don’t be afraid to ask your patients about leaving reviews, just remember that they need to leave their review somewhere other than your office. You want all the reviews you can get, but you want to make sure these reviews count.