Loyalty is a Two Way Street

It probably goes without saying that the most important aspect of running an effective practice is building on patient relations. It makes sense in any business to strive to provide a service that promotes an organic sense of loyalty. This approach will always result in a more concrete outcome than mere frequency. In the long run your business will prosper greater while continuously learning more from the patient about the service you are providing than to simply invest in repeat service. Now, imagine from a patient’s perspective the results of having this kind of experience….

Don’t Just Count Your Reviews, Make Sure Your Reviews Count

Once you have your patients ready to leave reviews, please remember this advice.  Do not encourage them to post from any device in your office that may be using the same IP address.  I know it seems like a simple way to get your reviews done.  You are already talking to the patient about leaving a review.  Why not go ahead and let them leave the review from your office?  Here’s why… These review sites are smart, and they want to make sure the reviews are fair and honest.  The have different systems in place…

What Your Office Is Really Saying

Often times when a patient calls in to your office directly, they are greeted with a busy receptionist with a lot on their plate. Most likely scenario is they are probably sitting in front of a patient that is waiting to be checked in or out, and they have 5 other telephone lines ringing to be picked up. Of course we know your office cares deeply about each and every patient that comes in to see you.  Moreover, you we know you care about the overall customer experience and how that translates to long-term success…

Turning Review Readers into Review Writers

As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them.  This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor.  This is where you and your staff come in. A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients,…

All reviews are good reviews

More people are leaving more reviews overtime.  This graph shows the percentage of different generations who have posted a review online as of the first quarter of this year.  At that time, 63 percent of Millennials have posted a review online.  With numbers like this, you can see how important it is to make sure that every review counts. All of your reviews will not be positive.  The fact is, no one is perfect and we all have room for improvement.  The same is true for your dental practice.  You can benefit from those less…

How To Truly Connect With Patients on Social Media

In this day and age, social media is a critical part of your marketing (http://youtu.be/QN80xF5ASfc)!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites? It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before…

A Custom Dental Website By Itself Does Not Guarantee New Patients

So your custom dental website looks pretty sleek and professional but your phone just isn’t ringing off the hook… That’s because a nice looking site or a page 1 Google listing by itself is not enough to convert the average web-surfer looking for dental services; you need a dominating online presence everywhere the potential patient turns and an arsenal of conversion tools to get them scheduled once they land on your site. You need glowing patient reviews across several platforms such as Google, Yelp, and Citysearch to inspire confidence that your visitor is making the…

Has Your Dental Practice Been Googled Today?

Welcome to the age of sharing!  Where everyone’s opinions are out there and they all matter (to one degree or another).  I am talking to you about the power and importance of online reviews.  Thanks to technology, it is incredibly simple for every customer to find out all that they need to know about any business before even walking through its door. People ask for their friends’ opinions quite often, but their friends can be biased.  Also things that are important to one person may not matter to another.  If someone wants access to the…

7 Reasons Our Marketing Formula Works

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper. Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions? Well…

Why Patient Feedback Is So Critical

Have you ever lost a patient and thought, “wow, what did we do wrong?”  There is nothing worse than losing a patient to miscommunication or a misunderstanding.  So a top priority of ours is to make sure we hear and listen to the voice of your patients. Opening up forms of communication also helps you avoid 1 and 2 star reviews online in places you don’t want them.  To get feedback we put in place a survey, and ask your patients about their previous experience at the office.  Having this information allows us to take action quickly to save…

Are You Good At Getting Referrals?

Do you and your office staff have a system to tell your great patients that you are looking for one or two more just like them?  How do you approach that subject and what do you say to encourage your patients to spread the word about your incredible practice? Although we would never suggest that you stop any of these practices in your office, we do want to help!  Some doctors just aren’t good at bringing up these subjects and for those of you who are we can help you enhance your approach and bring up…

Please Add Widget