Rescheduling the cancelled or no-show appointments…

Lets face it… we are all human, and have a lot on our plates. I am sure every single one of us has forgotten an appointment, or double booked our schedule. So as a practice, how do you take in to account human error? Here are a few ways to remind patients of their appointments, and encourage re-booking when something else comes up. 1. Call your patients and remind them. –Everyone needs a reminder now and then, and we find that it works best when it comes a few days in advance. When you call…

“You Want Me To Do What?!? Give Away My Services? Are You Crazy??!?!”

Over the years, we have found that dental internet marketing hinges on new patient specials. Yet with every new client that comes to our program, I spend countless hours working to get them on board with the notion that new patient specials are not just needed but critical to growing their business long-term. So I would like to take a minute to discuss some of the objections I listen to over and over again and how I’m likely to respond should you and I ever have this conversation in person. Client: I really don’t want…

Turning Review Readers into Review Writers

As hard as it may be to believe, just because someone reads your patient’s reviews, that does not always mean that they will feel inclined to leave a review of their own. Usually the idea simply does not occur to them.  This study published on Statista shows that people are four times more likely to read a review about their doctor than actually leave a review about their doctor.  This is where you and your staff come in. A wealth of positive patient reviews, not only helps casual surfers turn the corner and become patients,…

Together We Can Stop The Machines!

How many times have you called an office, a restaurant, or a doctor and had the phone ring and ring until it clicks over to a prerecorded message. “Sorry we are not in right now…” Of course you don’t know what the next part of the message is, because you already hung up. A recent study found that 75% of all calls sent to voice mail, hang up. EVoice also did a study, and they found that of all messages left, 33% of them are not ever even checked. This undoubtedly is harmful to any business….

Getting chatty with your patients

As of January, 2015 it was estimated that 74% of people are connected to some form of social media. That means that 74% of all people connect to others through the internet.  If this stat is true, then that means that as a practice you should be very proficient communicating via the internet. The best way to do this is to set up a chat client for your patients to access. Providing a live chat program for your clients ensures that they can reach you when making a phone call is not convenient. Of course in order…

A Custom Dental Website By Itself Does Not Guarantee New Patients

So your custom dental website looks pretty sleek and professional but your phone just isn’t ringing off the hook… That’s because a nice looking site or a page 1 Google listing by itself is not enough to convert the average web-surfer looking for dental services; you need a dominating online presence everywhere the potential patient turns and an arsenal of conversion tools to get them scheduled once they land on your site. You need glowing patient reviews across several platforms such as Google, Yelp, and Citysearch to inspire confidence that your visitor is making the…

The Dreaded “Could You Please Hold…” Request

No one enjoys being placed on hold. When you are forced to actually call a business to get the answers you need, being on hold is just an annoying waste of time. With technology on the rise, and answers literally at our fingertips, having correct, actionable answers now is more important than ever. Most company’s online marketing goals are to engage the potential customer enough to warrant a phone call. In fact,  93% of the average marketing / advertising budget is spent to entice potential customers to call you.  When a person actually does call in, it’s…

5 Things You NEED to Have a Super Successful General Dental Practice

Sometimes I get an inspired thought and today I am going to open up and really speak my mind.  I have been very fortunate to have met and worked with some of the best dental offices in the Untied States and conversely have also have had the chance to help dental offices that struggle to pay their bills.  Today I’m going to share with you the BIG differences between these two types of practices and do it in a very plain and simple way.  In fact I have broken it down to 5 points, which…

7 Reasons Our Marketing Formula Works

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper. Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions? Well…

How Much Does An Empty Dental Chair Cost?

We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year. Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is….

Why Compete — When You Can Dominate?

The best way by far to generate new and loyal patients is to have a story.  We all have a story, right?  Where we came form, what were now doing, how we got here and why we love doing what we do. Well, what if you could tell your story to every new patient before they take one step into your office.  Yes I’m talking about high-end video production that can really connect with people and motivate them to become part of your dental family. The best part about this video and high-end photo production is that…

This is Why Your Staff Should Never Answer the Phone…

“Hello, thank you for calling our Dental office this is Julie can you please hold.”  — Two minutes roll by like nothing… and !BAM! your potential NEW PATIENT is gone! This happens more often than you’d like to admit.  New patients get stuck on hold all the time and end up hanging up because your front office is too busy and frankly may not care if you add more appointments on the books. Look it’s not their fault, let’s face it these team members have to pull charts, answer phones, take care of billing, schedule future…

You Can’t Afford To Wait

Unfortunately we can’t provide our services to every office and make them effective.  1-800 dentist tried to do this and over-saturation made their program worthless.  We are only looking for one dental practice per city to work with and do business with. Chances are, if you are seeing this webpage, its because we have decided to market heavily in your area to you and your competition.  So if you are interested, waiting may not be a good option.  We have already had situations where doctors have lost their spot and we don’t want that to happen to…

Monitor, Review, Train… Repeat

Do you have the ability to record and listen to the interactions the members of your front office have with your patients… more specifically with potential new patients?  Listening to these conversations can uncover a lot of great opportunities for training and refining how your work systems, and if you don’t have time to listen, we will. Every phone call that comes in on a daily basis is reviewed and graded, and each week our staff meets to review each of our dental operators in which their calls are openly discussed by management and their…

An All Night Affair

It’s 8:30pm on a Tuesday night, someone calls your office with a dental emergency, now if you’re like most dental offices you have an emergency number on your answering system; the problem is most new patients will not leave a message or call your emergency number. In fact, as soon as the answering system picks up 9 out of 10 will hang up the phone. So we fixed this little problem for you.  We have hired and trained dental operators that work around the clock to provide you 24 hours a day 7 days a week…

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