Loyalty is a Two Way Street

It probably goes without saying that the most important aspect of running an effective practice is building on patient relations. It makes sense in any business to strive to provide a service that promotes an organic sense of loyalty. This approach will always result in a more concrete outcome than mere frequency. In the long run your business will prosper greater while continuously learning more from the patient about the service you are providing than to simply invest in repeat service. Now, imagine from a patient’s perspective the results of having this kind of experience….

Get On Top, Stay On Top and Leave Your Competition Behind

As a dental practitioner your number one goal is to take care of every patient that comes through your doors by giving them healthy, beautiful smiles however, sometimes there just aren’t enough people coming through the doors. To get more new people into your dental chairs you must have solid marketing strategies. I’m going to assume you aren’t investing in mass-market, big-budget, TV and radio promotion — good glad you’re not wasting your money.   Here’s the question I ask doctors when we meet for the first time; What’s your current strategy and is it based on strong marketing fundamentals?…

“You Want Me To Do What?!? Give Away My Services? Are You Crazy??!?!”

Over the years, we have found that dental internet marketing hinges on new patient specials. Yet with every new client that comes to our program, I spend countless hours working to get them on board with the notion that new patient specials are not just needed but critical to growing their business long-term. So I would like to take a minute to discuss some of the objections I listen to over and over again and how I’m likely to respond should you and I ever have this conversation in person. Client: I really don’t want…

What Your Office Is Really Saying

Often times when a patient calls in to your office directly, they are greeted with a busy receptionist with a lot on their plate. Most likely scenario is they are probably sitting in front of a patient that is waiting to be checked in or out, and they have 5 other telephone lines ringing to be picked up. Of course we know your office cares deeply about each and every patient that comes in to see you.  Moreover, you we know you care about the overall customer experience and how that translates to long-term success…

Together We Can Stop The Machines!

How many times have you called an office, a restaurant, or a doctor and had the phone ring and ring until it clicks over to a prerecorded message. “Sorry we are not in right now…” Of course you don’t know what the next part of the message is, because you already hung up. A recent study found that 75% of all calls sent to voice mail, hang up. EVoice also did a study, and they found that of all messages left, 33% of them are not ever even checked. This undoubtedly is harmful to any business….

Social Media Icons: The Symbols of this Generation

Social media icons can be found everywhere these days. They are used by businesses of all kinds, and act as visual imagery to relay a message. They are used not only to increase brand exposure, but also to encourage customer interactions. Social media has grown immensely in the past several years, and continues to grow at a pace faster than ever before. It is now an essential part of custom dental marketing. Much of this growth is due to changes in technology, especially on mobile devices. As technology changes, so must your marketing. Techniques that…

All reviews are good reviews

More people are leaving more reviews overtime.  This graph shows the percentage of different generations who have posted a review online as of the first quarter of this year.  At that time, 63 percent of Millennials have posted a review online.  With numbers like this, you can see how important it is to make sure that every review counts. All of your reviews will not be positive.  The fact is, no one is perfect and we all have room for improvement.  The same is true for your dental practice.  You can benefit from those less…

How To Truly Connect With Patients on Social Media

In this day and age, social media is a critical part of your marketing (http://youtu.be/QN80xF5ASfc)!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites? It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before…

Has Your Dental Practice Been Googled Today?

Welcome to the age of sharing!  Where everyone’s opinions are out there and they all matter (to one degree or another).  I am talking to you about the power and importance of online reviews.  Thanks to technology, it is incredibly simple for every customer to find out all that they need to know about any business before even walking through its door. People ask for their friends’ opinions quite often, but their friends can be biased.  Also things that are important to one person may not matter to another.  If someone wants access to the…

5 Things You NEED to Have a Super Successful General Dental Practice

Sometimes I get an inspired thought and today I am going to open up and really speak my mind.  I have been very fortunate to have met and worked with some of the best dental offices in the Untied States and conversely have also have had the chance to help dental offices that struggle to pay their bills.  Today I’m going to share with you the BIG differences between these two types of practices and do it in a very plain and simple way.  In fact I have broken it down to 5 points, which…

How Much Does An Empty Dental Chair Cost?

We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year. Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is….

Why Compete — When You Can Dominate?

The best way by far to generate new and loyal patients is to have a story.  We all have a story, right?  Where we came form, what were now doing, how we got here and why we love doing what we do. Well, what if you could tell your story to every new patient before they take one step into your office.  Yes I’m talking about high-end video production that can really connect with people and motivate them to become part of your dental family. The best part about this video and high-end photo production is that…

You Can’t Afford To Wait

Unfortunately we can’t provide our services to every office and make them effective.  1-800 dentist tried to do this and over-saturation made their program worthless.  We are only looking for one dental practice per city to work with and do business with. Chances are, if you are seeing this webpage, its because we have decided to market heavily in your area to you and your competition.  So if you are interested, waiting may not be a good option.  We have already had situations where doctors have lost their spot and we don’t want that to happen to…

Reactivation is Buried Treasure

Some of the best revenue your business has access to right now are the patients you’ve already seen.  Most practices have a hard time keeping track of every patient who has come and gone over the years.  Your Dental Game Plan can include campaigns to reactivate and bring lost or wayward patients back in for cleanings and other dental work that they may be missing out on. So grab a compass and shovel… we’ve got a map where “$$” marks the spot.  

Omnipresent: Be Everywhere

We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale. The big guys…

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