How To Truly Connect With Patients on Social Media

In this day and age, social media is a critical part of your marketing (http://youtu.be/QN80xF5ASfc)!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites? It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before…

Dental SEO and Search Engine Marketing

Your Dental Website Is Useless. We Can Help! Why do you have a dental website?  Is it there so you can show your friends and family members that you are online and up on the times?  Or do you have a website just because everyone told you that you needed one, but you aren’t exactly sure why?  Maybe you have a website because you want to use it as a communication platform to tell people about your business and maybe even get some new patients with it? Most of you created a dental website to…

7 Reasons Our Marketing Formula Works

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper. Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions? Well…

Omnipresent: Be Everywhere

We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale. The big guys…

5 Things You Wish You Knew About Websites (Before You Spent Your Money)

Your website can’t be just a brochure of your nice office and friendly staff.  It has to be a communication portal to the outside world.  It needs to be sophisticated, advanced and it needs to make you money!! If it’s not doing these 3 things, then it’s not doing its job.  Having a website that won’t help your practice grow is like having a dental assistant who can’t take an impression. Here are five things your website must have: Websites must have call tracking technology, so you can listen and evaluate phone calls that come into your office….

How open is your appointment book?

The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule. After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for…

Is Your Marketing Getting Measurable, Positive Results?

If your practice had the flu would you simply prescribe an antiviral and say have a good day.  Probably not, you would want your practice to get better as fast as possible, so you would tell your practice to get plenty of rest, drink clear liquids, use a humidifier, take some throat lozenges, and maybe even Tylenol or Advil for aches and pain. When you’re sick people avoid you and the same thing happens to your practice.  If you aren’t attracting patients, you’re losing them based on average rates of attrition.  Get your practice the medicine it needs…

Here is Why Your Website Will Never Work

Look you may think pandas and penguins are cute cuddly black and white animals that wouldn’t hurt a fly.  But in reality Penguin and Panda are the updates that Google makes each year, and the truth is they are vicious little creatures ready to destroy your ranking and any hope of generating new patients for your office. Right now with Google’s latest update many of your sites, built even in the last few months, are going to be extinct within a year.  To combat this we have built a platform that will allow us to update all…

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