More people are leaving more reviews overtime. This graph shows the percentage of different generations who have posted a review online as of the first quarter of this year. At that time, 63 percent of Millennials have posted a review online. With numbers like this, you can see how important it is to make sure that every review counts.
All of your reviews will not be positive. The fact is, no one is perfect and we all have room for improvement. The same is true for your dental practice. You can benefit from those less than stellar reviews by learning from them and making positive changes in response. With every bad review there is the opportunity to address the complaint and make sure that someone else doesn’t have the same experience and leave a similarly bad review. For example; lets say someone leaves a review stating that they waited a long time before being seen or they felt your staff wasn’t as welcoming as they could have been. You might take a step back, look at and see where you can make adjustments and ensure there are new protocols in place so your front office area isn’t seen as a “waiting room”. Notice how long you are spending with your patients in the back versus how long they wait for you up front and see if that ratio can be improved upon. Find out why your staff isn’t making it a priority to welcome every patient that comes though your door and stress to them the importance of doing that, maybe you can teach them how to be more engaging during your next staff meeting.
Reviews are some of the best tools for insuring that your business is the best it can be. Make sure that any bad reviews you might receive become beneficial to your practice.