How open is your appointment book?

The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule. After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for…

Dental Website – I’m much happier when I’m busy…

I love to be busy, and I like it when my staff is moving and the office is buzzing.  Before I had Dental Game Plan I wasn’t as busy as I wanted to be.  I couldn’t believe how many incredible programs were available for my office.  Before I knew it I was on page one of Google, posting every day on Facebook, and getting great reviews on Yelp.  I felt like I was everywhere.  In fact I saw one of my competitors at a dental seminar and he even brought it up.  I highly recommend getting Dental Game Plan; it will…

Dental Marketing Expense & Why Marketing Is Critical

Let’s face it the financial outlay to marketing your dental office properly can seem to be really expensive.  You probably need to build a new website, create video, produce ads, get a CPC campaign set up and running, promote yourself on Facebook, Twitter and other social platforms, and then on top of that you have all the additional costs and headaches of marketing.  As we all know this can be very expensive, with Google pay per click costs averaging at $10 to $25 per click, your daily budgets will easily be in the $50 to…

Dental SEO and Search Engine Marketing

Your Dental Website Is Useless. We Can Help! Why do you have a dental website?  Is it there so you can show your friends and family members that you are online and up on the times?  Or do you have a website just because everyone told you that you needed one, but you aren’t exactly sure why?  Maybe you have a website because you want to use it as a communication platform to tell people about your business and maybe even get some new patients with it? Most of you created a dental website to…

7 Reasons Our Marketing Formula Works

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper. Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions? Well…

How Much Does An Empty Dental Chair Cost?

We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year. Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is….

Why Compete — When You Can Dominate?

The best way by far to generate new and loyal patients is to have a story.  We all have a story, right?  Where we came form, what were now doing, how we got here and why we love doing what we do. Well, what if you could tell your story to every new patient before they take one step into your office.  Yes I’m talking about high-end video production that can really connect with people and motivate them to become part of your dental family. The best part about this video and high-end photo production is that…

This is Why Your Staff Should Never Answer the Phone…

“Hello, thank you for calling our Dental office this is Julie can you please hold.”  — Two minutes roll by like nothing… and !BAM! your potential NEW PATIENT is gone! This happens more often than you’d like to admit.  New patients get stuck on hold all the time and end up hanging up because your front office is too busy and frankly may not care if you add more appointments on the books. Look it’s not their fault, let’s face it these team members have to pull charts, answer phones, take care of billing, schedule future…

You Can’t Afford To Wait

Unfortunately we can’t provide our services to every office and make them effective.  1-800 dentist tried to do this and over-saturation made their program worthless.  We are only looking for one dental practice per city to work with and do business with. Chances are, if you are seeing this webpage, its because we have decided to market heavily in your area to you and your competition.  So if you are interested, waiting may not be a good option.  We have already had situations where doctors have lost their spot and we don’t want that to happen to…

Reactivation is Buried Treasure

Some of the best revenue your business has access to right now are the patients you’ve already seen.  Most practices have a hard time keeping track of every patient who has come and gone over the years.  Your Dental Game Plan can include campaigns to reactivate and bring lost or wayward patients back in for cleanings and other dental work that they may be missing out on. So grab a compass and shovel… we’ve got a map where “$$” marks the spot.  

Omnipresent: Be Everywhere

We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale. The big guys…

Monitor, Review, Train… Repeat

Do you have the ability to record and listen to the interactions the members of your front office have with your patients… more specifically with potential new patients?  Listening to these conversations can uncover a lot of great opportunities for training and refining how your work systems, and if you don’t have time to listen, we will. Every phone call that comes in on a daily basis is reviewed and graded, and each week our staff meets to review each of our dental operators in which their calls are openly discussed by management and their…

An All Night Affair

It’s 8:30pm on a Tuesday night, someone calls your office with a dental emergency, now if you’re like most dental offices you have an emergency number on your answering system; the problem is most new patients will not leave a message or call your emergency number. In fact, as soon as the answering system picks up 9 out of 10 will hang up the phone. So we fixed this little problem for you.  We have hired and trained dental operators that work around the clock to provide you 24 hours a day 7 days a week…

Representatives Who Represent Our Values

Before trying our system a lot of our doctors will ask us — “How do I know I can trust your operators to represent our practice well?” It’s important that our team reflects the level of service equal to the service you provide at your office.  Before we start any campaign, we want to get to know your practice.  We create a detailed spreadsheet that aids us with important information about your business and doctors in real-time.  We get to know your staff members and train them for the interactions we’ll be having on a sometimes daily…

Are You Averaging The Average?

One of the most difficult things in dentistry is bringing in a new patient, earning their trust and then getting them to accept the treatment plan you put together.   This is not just a skill it’s an art and that art is backed by a carefully thought out process.  Your marketing will not work unless you have this part figured out. So what’s your system?  Do you work with the patients directly or do you have an office manager to take patients through your plan? We have partnered with some of dentistry’s top consultants who are…

Why Patient Feedback Is So Critical

Have you ever lost a patient and thought, “wow, what did we do wrong?”  There is nothing worse than losing a patient to miscommunication or a misunderstanding.  So a top priority of ours is to make sure we hear and listen to the voice of your patients. Opening up forms of communication also helps you avoid 1 and 2 star reviews online in places you don’t want them.  To get feedback we put in place a survey, and ask your patients about their previous experience at the office.  Having this information allows us to take action quickly to save…

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