How open is your appointment book?

The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule. After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for…

Dental Website – I’m much happier when I’m busy…

I love to be busy, and I like it when my staff is moving and the office is buzzing.  Before I had Dental Game Plan I wasn’t as busy as I wanted to be.  I couldn’t believe how many incredible programs were available for my office.  Before I knew it I was on page one of Google, posting every day on Facebook, and getting great reviews on Yelp.  I felt like I was everywhere.  In fact I saw one of my competitors at a dental seminar and he even brought it up.  I highly recommend getting Dental Game Plan; it will…

Has Your Dental Practice Been Googled Today?

Welcome to the age of sharing!  Where everyone’s opinions are out there and they all matter (to one degree or another).  I am talking to you about the power and importance of online reviews.  Thanks to technology, it is incredibly simple for every customer to find out all that they need to know about any business before even walking through its door. People ask for their friends’ opinions quite often, but their friends can be biased.  Also things that are important to one person may not matter to another.  If someone wants access to the…

The Dreaded “Could You Please Hold…” Request

No one enjoys being placed on hold. When you are forced to actually call a business to get the answers you need, being on hold is just an annoying waste of time. With technology on the rise, and answers literally at our fingertips, having correct, actionable answers now is more important than ever. Most company’s online marketing goals are to engage the potential customer enough to warrant a phone call. In fact,  93% of the average marketing / advertising budget is spent to entice potential customers to call you.  When a person actually does call in, it’s…

5 Things You NEED to Have a Super Successful General Dental Practice

Sometimes I get an inspired thought and today I am going to open up and really speak my mind.  I have been very fortunate to have met and worked with some of the best dental offices in the Untied States and conversely have also have had the chance to help dental offices that struggle to pay their bills.  Today I’m going to share with you the BIG differences between these two types of practices and do it in a very plain and simple way.  In fact I have broken it down to 5 points, which…

Dental Marketing Expense & Why Marketing Is Critical

Let’s face it the financial outlay to marketing your dental office properly can seem to be really expensive.  You probably need to build a new website, create video, produce ads, get a CPC campaign set up and running, promote yourself on Facebook, Twitter and other social platforms, and then on top of that you have all the additional costs and headaches of marketing.  As we all know this can be very expensive, with Google pay per click costs averaging at $10 to $25 per click, your daily budgets will easily be in the $50 to…

Dental SEO and Search Engine Marketing

Your Dental Website Is Useless. We Can Help! Why do you have a dental website?  Is it there so you can show your friends and family members that you are online and up on the times?  Or do you have a website just because everyone told you that you needed one, but you aren’t exactly sure why?  Maybe you have a website because you want to use it as a communication platform to tell people about your business and maybe even get some new patients with it? Most of you created a dental website to…

7 Reasons Our Marketing Formula Works

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper. Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions? Well…

How Much Does An Empty Dental Chair Cost?

We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year. Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is….

Why Compete — When You Can Dominate?

The best way by far to generate new and loyal patients is to have a story.  We all have a story, right?  Where we came form, what were now doing, how we got here and why we love doing what we do. Well, what if you could tell your story to every new patient before they take one step into your office.  Yes I’m talking about high-end video production that can really connect with people and motivate them to become part of your dental family. The best part about this video and high-end photo production is that…

This is Why Your Staff Should Never Answer the Phone…

“Hello, thank you for calling our Dental office this is Julie can you please hold.”  — Two minutes roll by like nothing… and !BAM! your potential NEW PATIENT is gone! This happens more often than you’d like to admit.  New patients get stuck on hold all the time and end up hanging up because your front office is too busy and frankly may not care if you add more appointments on the books. Look it’s not their fault, let’s face it these team members have to pull charts, answer phones, take care of billing, schedule future…

You Can’t Afford To Wait

Unfortunately we can’t provide our services to every office and make them effective.  1-800 dentist tried to do this and over-saturation made their program worthless.  We are only looking for one dental practice per city to work with and do business with. Chances are, if you are seeing this webpage, its because we have decided to market heavily in your area to you and your competition.  So if you are interested, waiting may not be a good option.  We have already had situations where doctors have lost their spot and we don’t want that to happen to…

Reactivation is Buried Treasure

Some of the best revenue your business has access to right now are the patients you’ve already seen.  Most practices have a hard time keeping track of every patient who has come and gone over the years.  Your Dental Game Plan can include campaigns to reactivate and bring lost or wayward patients back in for cleanings and other dental work that they may be missing out on. So grab a compass and shovel… we’ve got a map where “$$” marks the spot.  

Omnipresent: Be Everywhere

We’ve all been trained like monkeys from exposure to years of really smart advertising.  We have all been conditioned to react quickly and make critical buying decisions within milliseconds of seeing something.  Clever advertisers use our core values, emotional triggers and catchy media to connect with us and then continue to repeat the same message over and over again.  I’m sure you’ve heard the old advertising adage that you’ve got to make 7 impressions (or more these days) on a person in the market for your goods or services to make one sale. The big guys…

Monitor, Review, Train… Repeat

Do you have the ability to record and listen to the interactions the members of your front office have with your patients… more specifically with potential new patients?  Listening to these conversations can uncover a lot of great opportunities for training and refining how your work systems, and if you don’t have time to listen, we will. Every phone call that comes in on a daily basis is reviewed and graded, and each week our staff meets to review each of our dental operators in which their calls are openly discussed by management and their…

An All Night Affair

It’s 8:30pm on a Tuesday night, someone calls your office with a dental emergency, now if you’re like most dental offices you have an emergency number on your answering system; the problem is most new patients will not leave a message or call your emergency number. In fact, as soon as the answering system picks up 9 out of 10 will hang up the phone. So we fixed this little problem for you.  We have hired and trained dental operators that work around the clock to provide you 24 hours a day 7 days a week…

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