How open is your appointment book?

The worst feeling in dentistry is when you walk into your office and look at your appointment book to see that you have half a dozen open appointments.  Having a successful dental practice can be difficult. With lab costs, rent, and salaries, you’re looking at an overhead of 60 to 80 percent. So you can’t afford to have openings in your schedule. After all, it’s your appointments that bring in the money to cover all that overhead.  Not only is it financially painful to have open appointments but you also don’t want to just sit there for…

Dental Website – I’m much happier when I’m busy…

I love to be busy, and I like it when my staff is moving and the office is buzzing.  Before I had Dental Game Plan I wasn’t as busy as I wanted to be.  I couldn’t believe how many incredible programs were available for my office.  Before I knew it I was on page one of Google, posting every day on Facebook, and getting great reviews on Yelp.  I felt like I was everywhere.  In fact I saw one of my competitors at a dental seminar and he even brought it up.  I highly recommend getting Dental Game Plan; it will…

Social Media Icons: The Symbols of this Generation

Social media icons can be found everywhere these days. They are used by businesses of all kinds, and act as visual imagery to relay a message. They are used not only to increase brand exposure, but also to encourage customer interactions. Social media has grown immensely in the past several years, and continues to grow at a pace faster than ever before. It is now an essential part of custom dental marketing. Much of this growth is due to changes in technology, especially on mobile devices. As technology changes, so must your marketing. Techniques that…

All reviews are good reviews

More people are leaving more reviews overtime.  This graph shows the percentage of different generations who have posted a review online as of the first quarter of this year.  At that time, 63 percent of Millennials have posted a review online.  With numbers like this, you can see how important it is to make sure that every review counts. All of your reviews will not be positive.  The fact is, no one is perfect and we all have room for improvement.  The same is true for your dental practice.  You can benefit from those less…

Getting chatty with your patients

As of January, 2015 it was estimated that 74% of people are connected to some form of social media. That means that 74% of all people connect to others through the internet.  If this stat is true, then that means that as a practice you should be very proficient communicating via the internet. The best way to do this is to set up a chat client for your patients to access. Providing a live chat program for your clients ensures that they can reach you when making a phone call is not convenient. Of course in order…

How To Truly Connect With Patients on Social Media

In this day and age, social media is a critical part of your marketing (http://youtu.be/QN80xF5ASfc)!  You probably already have some engagement on Facebook, Twitter, and more, and if so – you deserve a pat on the back! But now, let me ask you this… What type of content are you putting up on these sites? It is your goal to get as many page likes, shares, comments etc., but are you providing your audience with content they can connect with? Sure they want to see that you know what you are doing, with amazing before…

Quick tip videos are great for social media

When was the last time you sat down and actually watched a video that was over 3 minutes long, while browsing through the Internet? Recent studies have shown that our attention spans are getting shorter and shorter, which means that the consumer now demands useful information upfront while visiting a new website, as this article published by The Guardian states. As soon as your patients visit your Facebook page, they’ll want to either be entertained or informed. Information, however, always needs to be backed up by a knowledgeable source. The words by themselves are ineffective…

A Custom Dental Website By Itself Does Not Guarantee New Patients

So your custom dental website looks pretty sleek and professional but your phone just isn’t ringing off the hook… That’s because a nice looking site or a page 1 Google listing by itself is not enough to convert the average web-surfer looking for dental services; you need a dominating online presence everywhere the potential patient turns and an arsenal of conversion tools to get them scheduled once they land on your site. You need glowing patient reviews across several platforms such as Google, Yelp, and Citysearch to inspire confidence that your visitor is making the…

Has Your Dental Practice Been Googled Today?

Welcome to the age of sharing!  Where everyone’s opinions are out there and they all matter (to one degree or another).  I am talking to you about the power and importance of online reviews.  Thanks to technology, it is incredibly simple for every customer to find out all that they need to know about any business before even walking through its door. People ask for their friends’ opinions quite often, but their friends can be biased.  Also things that are important to one person may not matter to another.  If someone wants access to the…

The Dreaded “Could You Please Hold…” Request

No one enjoys being placed on hold. When you are forced to actually call a business to get the answers you need, being on hold is just an annoying waste of time. With technology on the rise, and answers literally at our fingertips, having correct, actionable answers now is more important than ever. Most company’s online marketing goals are to engage the potential customer enough to warrant a phone call. In fact,  93% of the average marketing / advertising budget is spent to entice potential customers to call you.  When a person actually does call in, it’s…

5 Things You NEED to Have a Super Successful General Dental Practice

Sometimes I get an inspired thought and today I am going to open up and really speak my mind.  I have been very fortunate to have met and worked with some of the best dental offices in the Untied States and conversely have also have had the chance to help dental offices that struggle to pay their bills.  Today I’m going to share with you the BIG differences between these two types of practices and do it in a very plain and simple way.  In fact I have broken it down to 5 points, which…

Dental Marketing Expense & Why Marketing Is Critical

Let’s face it the financial outlay to marketing your dental office properly can seem to be really expensive.  You probably need to build a new website, create video, produce ads, get a CPC campaign set up and running, promote yourself on Facebook, Twitter and other social platforms, and then on top of that you have all the additional costs and headaches of marketing.  As we all know this can be very expensive, with Google pay per click costs averaging at $10 to $25 per click, your daily budgets will easily be in the $50 to…

Dental SEO and Search Engine Marketing

Your Dental Website Is Useless. We Can Help! Why do you have a dental website?  Is it there so you can show your friends and family members that you are online and up on the times?  Or do you have a website just because everyone told you that you needed one, but you aren’t exactly sure why?  Maybe you have a website because you want to use it as a communication platform to tell people about your business and maybe even get some new patients with it? Most of you created a dental website to…

7 Reasons Our Marketing Formula Works

There are so many different ways to generate more appointments and increase revenue for a dental office.  Thirty years ago it was easy, because you basically had two choices – the yellow pages and the newspaper. Today you have Facebook, Twitter, Google, emails, postcards, Linked In, Yahoo, Mobile, Yelp and a hundred more I could easily put into this list.  So what do you do?  How do you choose which marketing platforms to spend money on? What is going to have the best return and which companies can provide you with the best solutions? Well…

How Much Does An Empty Dental Chair Cost?

We don’t want to bore you with a whole bunch of numbers that you probably won’t remember.  So let’s keep it really simple and to the point.  One good patient nurtured correctly can be worth thousands of dollars per year. Take a minute to think of that one patient you met for the first time a few years ago.  You did a great job with the 2 fillings and a crown, and you bleached his teeth once for free.  With your generosity this patient begun to tell his friends, family and co-workers about how amazing your office is….

Why Compete — When You Can Dominate?

The best way by far to generate new and loyal patients is to have a story.  We all have a story, right?  Where we came form, what were now doing, how we got here and why we love doing what we do. Well, what if you could tell your story to every new patient before they take one step into your office.  Yes I’m talking about high-end video production that can really connect with people and motivate them to become part of your dental family. The best part about this video and high-end photo production is that…

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